Ford Teases A Small Pickup – But What Exactly Is It?

Ford has released a teaser video of a compact and boxy pickup truck that has caught up by surprise – and caused quite a fuss on social media.

Details about the vehicle teased are virtually non-existent at the moment, and all we can gather from the video is that it will be short, stumping, and much smaller than other pickups like the Ranger and F-150.

Also Read: Ranger Danger – Ford Reportedly Working On A Bronco Pickup To Battle Jeep Gladiator

A weird theory says that this might not be a real vehicle after all – and that’s because, at the very end of the video, the narrator says “coming soon to a keyboard near you.” Some Twitter users assert this indicates that Ford has simply designed a pickup truck emoji which could be rolled out as part of Apple’s iOS 13 software.

While that’s an interesting take, footage at the start of the teaser shows a number of sketches for the new Ford pickup and even shows a woman working on what appears to be a life-size clay model. Going to so much trouble for an emoji doesn’t really make much sense.

Taking to Twitter, Ford North America product communications manager Mike Levine offered some additional details about the vehicle.

“Some super cool truck news coming this week. Will meet a huge unmet need,” the first tweet reads. A second tweet states “All this Ranger speculation about this week’s truck needs. If you like small trucks you won’t be disappointed.” Levine’s final tweet says no spy photos of the pickup have been snapped.

It’s all rather mysterious and the teaser video doesn’t even make mention when the release will take place but hopefully, we won’t have to wait for too long to see what Ford has up its sleeve.



  • 2PacOfCarscoop

    something for east asia and south Am erica… Fiesta based Pickup… Like they aalways have… Boring news

  • Evo45

    Maybe a game thing? Like for Forza Horizon 4 or something.

  • Finkployd

    Disney Pixar Cars 4 😅

    • Bash

      Nice one.

  • That better be a Bantam!

  • donald seymour

    It’s the Bronco.

    • ErnieB


  • performante

    wtf is this?

  • Rocket

    “Coming to a keyboard near you” certainly indicates it’s just an emoji. I do think we’ll see/hear something about the Courier soon, but I doubt if this is it.

  • Aeromann

    F100 new generation?

  • Jay

    *crosses fingers for the Ranger Raptor*

  • Jason Miller

    Are people really this dense? LOL! It’s an emoji, revealed today. How can you not watch the video and think otherwise?

  • Felipe Politano

    Come on… it’s an emoji or something like that… the video actually shows a glimpse of a cute blue truck emoji rolling off “assembly line”… it’s all a joke and a cool one at that

  • Paul

    If this isn’t a gotcha I don’t know what is, kind of looks like it’s one for the clowns,. Thank you Ford for the click bait.

  • Jason Miller

    No lol

  • Scott S

    Well I for one have had my fill of the ridiculous silly teasers, concept vehicles that never see the light of day and the decades long roll-outs. Maybe the marketing departments at these companies think its entertaining but the vast majority of people are simply fed up with the theatrics of it all. Give us a break already.

  • MIL1234

    A toy

  • Richard Taylor

    The emoji speculation seems very plausible given the clearly visible pick up emoji in the opening second. And the fingers-crossed emoji at the end.

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