Ford Snaps Up ‘Black Diamond’ Trademark That Was Formerly Used By GM

Ford has filed an application to trademark ‘Black Diamond’ with the United States Patent and Trademark Office, Ford Authority reports.

In the application, Ford specifies that the name will be used for “land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles.”

Also Read: 2021 Ford ‘Baby’ Bronco Won’t Look Like A ‘Baby’ Defender, But It’s Amusing All The Same

Funnily enough, General Motors previously used the ‘Black Diamond’ name with the 2013 Chevrolet Avalanche Black Diamond Edition, with its badge depicting three snow-covered mountain peaks.

GM’s ‘Black Diamond’ badge

If Ford decides to use the Black Diamond name in the same way GM did, it could be used to denote a rugged, off-road-focused version of one of its utility vehicles, perhaps the upcoming Ford Bronco or a pickup truck like the Ranger or F-150. Ford Authority also suggests it could be used to denote a shade of black that’s set to be introduced in the near future.

Either way, it’s difficult not to smile at Ford’s decision to snatch a name formerly used by its cross-town rival.

We happen to think the Black Diamond name would work very well for the new Bronco. A host of previous patents have indicated that Ford is readying its new SUV with a series of Jeep Wrangler-like parts, such as removable doors, to make it the most rugged vehicle in its range. In addition, Ford is already developing numerous parts for the Bronco with cargo accessories manufacturer Yakima.

  • Ben

    I think they would have snatched the trademark way earlier if they planned to use it with the Bronco. I don’t think the trademark will be used in the same way as GM used it, with trucks. I think it may be used for Lincoln. They already have “Black Label” for the brand, but “Black Diamond” may replace it.

    On a side note, I know brands have been experimenting with subscription based services, but I think it would work stellar as an add on rather than a standalone product. Example being, if I purchase an Aviator Black Label(or diamond), I get a subscription based service too. If I need to tow, the Navigator is available and if I’m traveling a Continental can be had.

    • Bash

      Yep, that’s what I thought too. Lincoln is the most likely division to get that new badge, it makes more sense than ford.

  • Ben


It’s Official: MINI JCW GP And SE To Debut At LA Show On November 20

MINI has chosen to premiere both the 301 HP hot hatch, as well as its electric version, in LA.

Holden’s Auctioning Some Of Its Historic Models Including First 2001 Monaro

The auction includes an assortment of Commodores including a 1995 rally car.

2011 Mercedes S65 AMG Might Just Help You Gain Baller Status

The W211 Mercedes S65 AMG is powered by a twin-turbo V12 that puts out 604 HP and 738 lb-ft of torque.

The 2020 Mercedes-Benz GLS Will Cost You Upwards Of AU$144,600 In Australia

The new Mercedes-Benz GLS is available with two engines.

A 2020 Corvette C8 Just Crashed In Detroit’s First Snowfall

It’s hard to tell if the 2020 Chevrolet Corvette Stingray suffered any significant damage.

New Hyundai Santa Cruz Pickup Truck To Be Produced In Alabama And Go On Sale In 2021

Hyundai will finally start production of the Santa Cruz truck in 2021 .

Ferrari Roma Is A 2+ Coupe With Understated Styling And A 612 HP Turbo V8 (New Photos)

Ferrari’s latest model can rocket from 0-62 mph (that’s 100km/h) in 3.4 seconds.

2020 Toyota Supra Gets Into Apparent Hit And Run With Civic While Trying To Flee Car Meet

As police closed in, the 2020 Supra slammed into a Civic and then took off.

New Delhi Authorities Enforce Driving Restrictions To Reduce Smog

The World Health Organization reported in 2018 that India has the world’s 10 most polluted cities.

VW Begins Expanding Chattanooga Plant, Will Build ID.4 In 2022

The first American-made ID.4s are slated to go into production in 2022.