2020 Dodge Challenger 50th Anniversary Edition Celebrates Birthday With Gold Touches And Badges Galore

It’s been 50 years since the world first met the original Dodge Challenger (and surprisingly, 11 years since the current, 3rd generation landed) and the car maker is celebrating the occasion with the launch of a new limited edition simply called the 50th Anniversary.

The 2020 Dodge Challenger 50th Anniversary, which debuts at the LA Auto Show, will be available on the Challenger GT RWD, R/T Shaker, R/T Scat Pack Shaker and R/T Scat Pack Shaker Widebody models as a limited-edition package priced from $4,995.

Related: $90k Dodge Challenger Redeye Vs. $475k Ferrari 812 Superfast

The package includes a range of high-impact paint finishes -including the new “Gold Rush”-, the Shaker hood scoop, unique “Gold School” wheels, special badges and even headlamps with illuminated “50” logos.

Each special edition will also get a satin black hand-painted hood and a black-wrapped roof and decklid, as well as a satin black fuel-filler door with the heritage “Fuel” lettering on it.

“2020 marks the 50th Anniversary of the Dodge Challenger, one of the most storied muscle cars in history,” said Tim Kuniskis, Head of FCA North America Passenger Cars. “That history was built on a few key things: big attitude and big muscle, loud colors and loud exhausts, and an enthusiast community that is as unique and diverse as our special editions. So, to commemorate the 50th, we’re celebrating with a cool new special edition that checks all of these boxes.”

The interior of the 2020 Dodge Challenger 50th Anniversary features black Nappa leather/Alcantara seats that are both heated and ventilated and feature Sepia accent stitching and embroidered ‘50’ badges. The Sepia stitching carries on throughout the cabin, to the instrument panel, door cards and armrest, center console and steering wheel.

The dashboard features real carbon fiber trim and console bezels with a copper weave, while the floor mats also host an embroidered “50” logo. Finally we get the special Challenger 50th Anniversary badge on the passenger side, which is color matched to the exterior and showcases the unique identification number of each car.

Dodge will build 70 numbered examples for each high-impact paint finish across the four available models, with a total of 1,960 units planned to be produced. In addition, all 2020 Dodge Challenger Hellcat and Hellcat Redeye model will come with a special ‘50th Anniversary” grille badge as standard.

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