Spending a considerable amount (starting prices from $73,900 in the U.S.A.) on a big luxury SUV such as the BMW X7 means that expectations are high, and while it does not disappoint, Vilner believes it lacks the attention to detail.

Thus, the Bulgarian tuner specialized in fine-crafted interiors has given it an interior overhaul. Upgrades include placing leather on sections and parts previously featuring plastic, as well as Alcantara detailing, diamond patterns, X7 logos embedded throughout, rear seats headrest pillows, blue seatbelts, and even a matching custom duffel bag.

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The aftermarket touches complement the long list of gear fitted straight from the factory that include the panoramic glass roof, multi-zone climate control, sat-nav, digital dials and ambient lighting. The rear passenger compartment features two captain’s chairs and displays for the entertainment system that should keep occupants both comfy and busy on long trips. The third-row offers extra seating or can be folded flat into the floor to create a very generous load area.

Blink and you will miss the changes on the outside, but they do exist and include brown rings painted on the 21-inch wheels and a 3D effect with the X7 logo on the taillights.

This is the M50d variant of the X7, which is not available on this side of the pond where BMW offers the $99,600 M50i with a 523 hp 4.4L turbo V8. The European diesel model packs a 3.0-liter diesel engine with four turbos and kicks out 394 horsepower and 560 pound-feet (760 Nm) of torque. The 0 to 62 mph (0-100 km/h) takes 5.4 seconds with the large SUV topping out at an electronically limited 150 mph (250 km/h). Pricing starts at £87,400 in the UK, including tax, which equals to $114,190 at the current exchange rates.