Marc Philipp Gemballa, Uwe Gemballa’s son, will launch his own brand at the upcoming Geneva Motor Show, showcasing at the same time his first project in the form of a supercar that can go off-road.

The new company is named ‘Marc Philipp Gemballa’ (…something tells us he won’t use the ‘MPG’ acronym) and is not to be associated with Gemballa GmbH and its trademarks.

The unnamed supercar in question, which has been in development for more than two years, is aimed to offer extreme performance from on-road to off-road and is going to be produced in limited numbers. Marc Philipp Gemballa has not released any technical details ahead of the Geneva debut.

Related: Gemballa Hypercar Inching Closer To Production, Promises To Be One Of The “Last Pure Sports Cars”

The new company has partnered with brands like KW Automotive for the suspension, Akrapovic for the exhaust, Michelin and BF Goodrich for the tires, DS Fasertechnik for the carbon fiber, and VELA Performance for the engineering while Alan Derosier is responsible for the design.

Marc Philipp Gemballa will present his new off-road supercar at a private launch event for selected clients during the Geneva Motor Show and says that they have already accepted the first orders. The brand launch takes place 10 years after his father’s death.

Uwe Gemballa’s 26-year-old son Marc Philipp has worked for Aston Martin, Mercedes and Porsche in the past. His new company aims at offering special vehicles in the ultra-high luxury segment, leaving the era of tuning behind.

It was last June when his father’s company Gemballa GmbH teased their own bespoke supercar that promised to offer well over 800 HP.