Ford has launched a new promotional campaign for the 2021 F-150 featuring DJ D-Nice.
The campaign has landed with a 30-second television commercial that showcases the artist and music producer traveling to a gig with his F-150. He is shown briefly using the Interior Work Surface that Ford says is ideal for “signing documents, working on a 15-inch laptop or enjoying a meal when parked.”
In the second half of the commercial, DJ D-Nice plugs his DJ equipment into the F-150’s Pro Power Onboard outlet in the bed and puts on a special show for a handful of people.
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“The ‘More Than Tough’ campaign recognizes and celebrates the spirit of American ingenuity,” multicultural marketing manager at Ford Dibrie Guerrero said. “By developing many innovative features to accommodate the diverse needs of its F-150 owners, Ford elevates what’s possible with a little creativity and the right pickup truck.”
DJ D-Nice created headlines last year when nationwide shelter-in-place orders triggered by the coronavirus pandemic promoted him to create ‘Club Quarantine’, a virtual dance club for those eager to experience live music from the comfort of their own home.
“Being tough has new meaning to me after partying in Club Quarantine with some of the strongest people I have ever met,” the DJ added. “I’m proud to help introduce the all-new 2021 Ford F-150 that they built tougher to take your hustle to the next level.”
The first 2021 Ford F-150s started to arrive in showrooms throughout the United States in December with Ford reporting record numbers of retail orders.