Cadillac has updated its corporate logo and the logo that will be featured on all of its electric vehicles moving forward.
The updated badge will be first introduced by the all-electric Lyriq and is a black and white version of the automaker’s familiar crest. This logo also lights up on the Lyriq. Cadillac’s website and social media pages have also been updated with the black and white crest.
Read Also: 2023 Cadillac Lyriq Debut Edition Sells Out In “Just Over” 10 Minutes
While recently speaking with Fox News, a spokesman from Cadillac confirmed that the existing colored version of the crest will continue to be used by the brand’s internal combustion engine vehicles before being slowly phased out as Cadillac becomes an all-electric brand in 2030.
“The new crest along with our new tagline ‘Be Iconic’ represent Cadillac’s desire to champion each of us to dream big and become the most aspirational version of ourselves,” the spokesman said.
Cadillac most recently updated its logo in 2014, making the crest wider and removing the laurel wreath that used to be positioned around it. By updating its badge, Cadillac joins a growing number of automakers updating their logos in the past couple of years, including Lotus, Volvo, Volkswagen, BMW, Nissan, Renault, and Kia.
As for the Cadillac Lyriq, the first models to reach the hands of customers will be flagship Debut Edition variants. This model recently sold out within 10 minutes of going on sale and features a 100.4 kWh battery pack driving an electric motor at the rear wheels with 340 hp and 425 lb-ft (440 Nm) of torque.
