Ram Drops New Electric Pickup Teaser That’s Designed To “Steal Some Thunder” From F-150 Lightning

Ram Trucks is very eager to make an impression on the market of electric pickup trucks and has released a new teaser of its forthcoming rival to the Ford F-150 Lightning.

The Stellantis-group manufacturer has given us shadowed glimpses of the vehicle on a number of occasions in recent months. This latest teaser is a 15-second video that was shared to YouTube and provides us with a darkened look at the edgy front-end design of the EV.

Immediately catching the eye are the vehicle’s LED daytime running lights. While not visible in this teaser, the main headlamps are expected to be found between the DRLs. We can also see that the first EV from Ram will have an illuminated ‘RAM’ badge in place of a traditional front grille.

We can also assert from this teaser that the pickup has angular front flanks and dramatic front wheel arches. A double-bubble roof is also featured. A separate teaser released of the pickup a couple of months ago previewed it from the rear, showing another illuminated ‘RAM’ badge and dramatic LED taillights. CarScoops’ own Josh Byrnes has also created a series of renderings that provide us with a good idea of how the finished production could look like.

2024 Ram 1500 EV: Design, Performance And Everything Else We Know So Far About The Electric Truck

Illustrations Carscoops.com / Josh Byrnes

Found beneath the skin of the electric Ram 1500 will be the company’s STLA Frame architecture designed for large trucks and SUVs. This body-on-frame platform can accommodate battery packs ranging from 159 kWh to 200 kWh, the latter of which should offer up to 500 miles (800 km) of range. This architecture also supports 800-volt technology and will offer vehicle-to-grid and vehicle-to-load functionality.

Ram says that it is “time to steal some thunder,” likely a reference to the Ford F-150 Lightning. It will do this by offering the electric 1500 with a number of different powertrains, including models ranging from 201 hp to 443 hp. CarScoops understands that a dual-motor variant with up to 885 hp is also a possibility.

The vehicle is expected to be unveiled before the end of the year and will hit the market in 2024.