Mini Unveils Pokemon-Inspired Special Edition Of Concept Aceman For Gamescon 2022

Mini today announced that it has become the main sponsor of gamescon 2022 in Cologne, Germany, which runs from August 24 to 28. There, it will show off a special version of its latest electric concept vehicle.

Through a special partnership with Pokémon, the Mini Concept Aceman will be a featured display at the show. In the concept’s “Experience Mode” the central infotainment display is taken over by Pikachu, the electric type Pokémon.

Beyond displaying in the screen, though, the animated character will be able to interact with the dashboard and door cards thanks to the Mini Concept Aceman’s advanced projection technology. One animated loop shows a Poke Ball opening with a blue glow that extends across the interior of the vehicle. In another animation loop, Pikachu’s lightning attack travels through the vehicle.

An Action Pack has also been created for the full-size car, that makes it look like it comes in the same kind of packaging as action figures and features Poke Balls (among other Pokémon themed designs) on the wheels. In addition to the Pikachu-themed, full-size concept car, Mini’s design team also worked on creating a collectible art toy based on the concept.

As part of the show, Mini will also encourage fans to play nice with the “PLAY ON!” campaign, which promotes an open and diverse society. In addition, the brand will also sponsor seating at the show, and will power a charging bank for attendees’ smartphones in an area that is supplied with snacks and water. A DJ will also entertain the people in the MINI Arena.

“A major feature of MINI is the positive and future-oriented approach to individual mobility, as well as the distinctive design of the vehicles. Gamification will play an increasingly important role in the MINI of the future and offer a unique experience for our customers,” said Stefanie Wurst, Head of MINI. “In cooperation with Pokémon, the shared joy of the franchise brings two iconic characters, that are a perfect match, together with millions of fans. This is how we reach a whole new target group at gamescom 2022, as an event for modern fandom, gaming and pop culture.”