The Rolls-Royce Cullinan is one of the most expensive production SUVs on the planet. In a sea of Bentleys, Lamborghinis, and other luxury brands it stands out. That wasn’t enough for one company though and to feed their need for attention they made this creation, dubbed the KEYVANY EDITION.

To be clear, Keyvany is the firm that “managed to produce the most aggressive and quality carbon aero package on the market,” according to the ad. From the looks of it, Keyvany isn’t too dissimilar from Mansory except that it’s much less famous. The “upgrades” to this Rolls-Royce are almost entirely aesthetic in nature.

The vast majority are bits and bobs of carbon fiber “aero” pieces. That includes unique mirrors, a roof spoiler, a rear lip, side skirts, widebody fenders, a rear diffuser, and a front bumper with an integrated LED light bar. The original Spirit of Ecstasy is gone in favor of a crystal version and the car sits on MV Forged wheels. The only mechanical change to this car that we can find in the ad is the addition of lowering links.

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Evidently, “over $250,000 USD was spent to bring this absolutely amazing piece of art to life.” Beauty is certainly in the eye of the beholder but this sure doesn’t seem like art to us. More like what would happen to a Rolls-Royce Cullinan if it were available in a modern version of Need For Speed Underground.

Of course, there’s a lot to love under this vapid effort at drawing more attention to one’s self. It still sports a 6.7-liter twin-turbocharged V12 engine, an eight-speed automatic, and all-wheel drive. It also features Rolls-Royce’s Starlight Headliner and Burnout Gray factory paint.

According to Creative Bespoke, the partner of Keyvany, this car was built for SEMA though we couldn’t find any evidence that it was actually displayed there. They’re asking an eye-watering $639,800 on eBay for this SUV. It only has 691 miles though so if you could get those AutoZone-style fake vents off of the side, you could at least make it look a little less silly.