Move over, Ford Bronco, America has a new favorite mud and guts SUV. The Land Cruiser name returns to the U.S. this spring after a two-year break and today Toyota has revealed how much we’ll have to pay to park it on our our front lawns.
The three-grade lineup starts at $55,950 before a $1,395 destination charge for the entry-level Land Cruiser 1958, a retro nod to the very first LCs imported to America, complete with circular LED headlights that make it easily distinguishable from the other models in the range. Standard equipment includes heated cloth seats, a smart key system, blind-spot monitoring, automatic climate control, a 7-inch digital dash display, and an 8-inch infotainment touchscreen that runs wireless Apple CarPlay and Android Auto.
The ’58 gets the exact same 2.4-liter i-FORCE MAX hybrid powertrain making 326 hp (330 PS) and 465 lb-ft (630 Nm) as the more expensive models, and Toyota doesn’t even make you pay extra for off-road and adventure hardware. Full-time all-wheel drive, locking center and rear differentials, a two-speed transfer case, CRAWL Control, and a 2,400W AC inverter all come standard.
Related: 2024 Toyota Land Cruiser Returns To America With Hybrid Power And Huge Price Cut
But buyers who prefer glamping to camping might want to upgrade to the $61,950 (again, before a $1,395 delivery fee) Land Cruiser. Yeah, that’s the name and the grade, and yes, it’s as dumb as Ferrari LaFerrari. This one gets rectangular lights, powered SofTex (fake leather) seats, 12.3-inch instrument and infotainment screens, a 10-speaker sound system, and a power tailgate. It also adds a few more gadgets that might be useful when towing or venturing off-road: a Stabilizer Disconnect Mechanism (SDM) to improve axle articulation, a Multi-Terrain Select (MTS) drive mode controller for different surfaces, and a Multi-Terrain Monitor (MTM) camera system.
Want more luxury? The optional Premium Package adds ventilated leather seats, a 14-speaker JBL audio kit, a digital rear-view mirror, a head-up display, a power moonroof, and a center console cool box. And finally, fusing the best of the Premium-equipped mid-spec Cruiser and the retro appeal of the base car, the $74,950 (or $76,345 with destination) First Edition gets the round 1958’s round lights and all of the toys, plus unique 18-inch wheels, “First Edition” logos, a roof rack, rock rails and a front skid plate. Unfortunately, Toyota’s drip-feed info strategy means we don’t yet know how much the higher grades or the Premium Package costs.
But the $55,950 (or $57,345 w/destination) starting price Toyota has revealed means this latest Land Cruiser is almost $30,000 less expensive than the last Land Cruiser model offered in America in 2021 and sits midway between its modern rivals. A four-door Bronco starts at $39,870, the Jeep Wrangler 4xe range kicks off at $50,695 and you’d need $60,600 to get into the most basic four-door Land Rover Defender 110 S. Which would you pick?
