Gas Mustang Sales Crash 32% In Q1 But Mach-E And Bronco Are Killing It

• Ford registration data for Q1 shows Mustang Mach-E sales grew 21 percent.
• Sales of gas-powered Mustangs sank by almost 32 percent in the same period.
• The Bronco, Ranger and F-series were winners; Maverick and Explorer lost out.

Remember the outcry from enthusiasts when Ford unveiled the Mach-E in November 2019? They were worried Ford wanted to replace the iconic pony car with an EV but the automaker assured them that wasn't going to happen. Five and half years later, however, fresh data from Ford shows it's now the Mach-E that's the sales winner and the gas-powered car that's the niche proposition. Are we looking at the end of the road for the 'real' Mustang?

Ford's registration figures reveal Mach-E sales grew 21 percent in Q1 2025 versus Q1 2024, the total number of deliveries jumping from 9,589 to 11,607, no doubt helped by incentives and the threat of federal tax credits going away. Still, that's a healthy gain. While that was happening sales of the classic Mustang slid by 31.6 percent, dropping from 13,707 to 9,377. That means the Mustang EV is now more popular than the gas car, and by a wide margin.

Related: Ford Mach-E Sales 62% Up This Year, Mustang Keeps Losing To Itself

So modern electric vehicles good, retro-style gas cars bad, right? It's not quite that simple, because sales of Ford's F-150 Lightning EV dropped 7.2 percent in Q1 to 7,187 units, and Bronco registrations blew up by 35.4 percent to 32,595 units. The Bronco is now almost as popular as the more affordable Bronco Sport (33,363; up 5.7 percent) and Escape (37,357; up 2.1 percent).

Ford's (combustion) F-series trucks also increased their sales by a whopping 24.5 percent to 190,389, helping Ford truck deliveries boom by 15 percent. But that wasn't enough to prevent total sales of Ford-branded vehicles dropping 1.2 percent to 477,560 in the first quarter. Lincoln sales, by the way, dropped 4.7 percent to 23,731.

It's said that the definition of madness is doing the same thing over and again and hoping for a different result. And it's looking like Ford's new-for-'24 Mustang didn't really offer anything meaningfully new to help keep interest high. Sure, the $325k GTD is entering new territory, but the regular models didn't.

Which isn't to say they're bad cars. We just drove a Mustang GT and found it great fun. But the sales figures prove buyers are looking elsewhere for their kicks at a time when the Mustang has almost no direct opposition, its Dodge (ICE) and Chevy rivals having both been axed.

What do you think is the answer to Ford's Mustang sales crisis? Is it more power for the base cars, more frugal engines, a four-door coupe or maybe a lifted crossover body? Or should Ford have retired the Mustang at its 50th birthday and focused exclusively on improving the Mach-E and extending its family?

Ford sales Q1 2024 vs Q1 2025