- Ford’s luxury brand has introduced The Sanctuary: By Lincoln Rejuvenate.
- It’s a futuristic pod with a luxurious interior featuring a seat from a Navigator.
- The pod also has a scent diffuser, panoramic display, and Revel audio system.
Lincoln sales are in the crapper following the discontinuation of the Corsair, so what’s a brand to do? Apparently build a futuristic pod that resembles an ultra-luxury porta potty.
Dubbed “The Sanctuary: By Lincoln Rejuvenate,” it’s billed as an “immersive, multi-sensory installation designed to bring the feeling of calm, comfort, and restoration to life in a completely new way.”
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Created by Lincoln’s design team, the container features a two-tone Sunrise Copper and White Platinum exterior with flowing lines and soft curves. They’re joined by distinctive vertical windows and prominent badging.
The interior is the star of the show as it’s designed to introduce newcomers to the Lincoln Rejuvenate experience. As part of this effort, the pod has a 30-Way Perfect Position seat sourced from a Navigator. It’s wrapped in Warm Horizon leather and features an active motion massage function.
The container houses a scent diffuser, which mimics the Lincoln Digital Scent found in its vehicles. As a refresher, the brand offers an assortment of fragrances including Cloud Balsam, Mystic Forest, Ozonic Azure, Serene Seashore, Sunlight Retreat, Twilight Embers, and Violet Cashmere.
Other highlights include wood trim, a Revel audio system, and a panoramic display that is designed to recall the 48-inch screen found in the Nautilus and Navigator. They’re joined by an ambient lighting system and a motion sensor, which enables users to select between the five different Rejuvenate modes.
The Sanctuary offers five- and ten-minute sessions, and is designed to help people “pause, reset, and reconnect.” While Lincoln is making a big deal about the experience, the automaker revealed only about a third of Nautilus and Navigator owners use Rejuvenate “frequently.”
As for the pod, it will be at The High Line in New York as part of the festivities around Global Wellness Day. Fans can check it out between June 12 and 14.
