- Tesla’s entry-level AWD Cybertruck now costs $74,990, up from $69,990.
- Price of Premium AWD trim also increases by $5,000, taking it to $84,990.
- The increase arrives as Cybertruck sales remain far below Tesla’s ambitions.
Usually when a product isn’t selling as well as hoped, companies make it more affordable to persuade drivers to give it consideration. Tesla seems to have found that approach too conventional. Despite the Cybertruck struggling to attract buyers so badly it makes Ford’s Edsel look like a smash hit, two versions have just become $5,000 more expensive.
The Dual Motor AWD now starts at $74,990, up from $69,990, while the Premium AWD climbs from $79,990 to $84,990. Nothing else about the models appears to have changed.
Related: This Is All That’s Left Of A Ford F-150 After A Cybertruck T-Boned It At 111 MPH
The Dual Motor Cybertruck still claims 325 miles (523 km) of range, can tow 7,500 lbs (3,400 kg), and reaches 60 mph (97 km/h) in 4.1 seconds. The Premium promises the same 593 hp (600 PS / 441 kW), electric range and performance, but is able to tow 11,000 lbs (4,990 kg).
Tesla doesn’t break out Cybertruck deliveries, but third-party estimates paint an uncomfortable picture. Cox Automotive reckons US sales fell 48 percent in 2025 to 20,237 units, while first-quarter 2026 sales dropped 45 percent year over year to 3,519, Investor’s Business Daily reports. Those numbers look tiny beside CEO Elon Musk’s earlier suggestion that annual demand might eventually support more than 250,000 Cybertrucks.
Cybertruck pricing has been a roller coaster from the start, the first production models debuting in late 2024 with MSRPs far higher than originally promised. Tesla introduced a cheaper Dual Motor for $59,990 in February 2026 as a short-lived promotion, but that later returned to $69,990 and has now reached $74,990. That’s a $15,000 journey in only a few months for fundamentally the same truck. Tesla briefly offered a single-motor Cybertruck during 2025, but it was quickly axed due to weak demand.
Cyberbeast Now Within Reach
The flagship Cyberbeast is the one Cybertruck trim to escape this latest increase. A tri-motor, 845 hp (857 PS / 630 kW) monster capable of reaching 60 mph in 2.6 seconds, it’s still listed on Tesla’s website at $99,990. That means the Premium AWD now sits only $15,000 below the range-topper, making the Beast look like a better deal than last week.
Tesla has already scrapped the Model S and Model X to clear the way for production of the company’s Optimus robots, and between that and the Cybercab robotaxi, it feels like Tesla is focused on a new path. The Cybertruck is just being left to fade away, a rather embarrassing failure that serves to remind us that not everything Elon Musk touches turns to gold.
Maybe slapping $5k on the price will really help make the Cybertruck more profitable because it covers rising production costs and Tesla figures it won’t really affect sales. Or maybe it’s just one of Musk’s impish experiments, you know, just to see how much worse things can get.
