BMW Alpina Teases Its Next Model But We Already Know What It Is

Alpina's new era under the BMW Group umbrella has already started, with the sleek BMW Vision Alpina concept that debuted earlier this year serving as an indication of what to expect. Now, the sub-brand is ready to unveil a new production model, sharing the first official teaser on social media.

The single photo shows a low-slung sedan with split LED headlights. While the teaser intentionally blurs the bodywork in a flash of speed, we already know it is the Alpina version of the facelifted BMW 7-Series. The model will crown the flagship sedan lineup and will be followed by a similar version of the next BMW X7 SUV.

The post arrived with a subtle caption suggesting that testing is already underway: "You may have already passed it. The next BMW ALPINA is on the road. #ElevatingJourneys #BMWALPINA". Indeed, our spy photographers have caught camouflaged prototypes based on the 7-Series, revealing several styling differences compared to the standard and M-branded versions.

Based on the teaser and spy shots, the new Alpina 7er will feature amber DRLs, following the earlier concept. It is also expected to adopt a unique front-bumper design, with a more prominent splitter and a new pattern for the kidney grille. 

Other Alpina-specific features will include a new set of alloy wheels, special emblems, the signature oval-shaped quad tailpipes, and quite possibly new color options.

According to the Bavarian automaker, BMW Alpina will play a different role in its lineup than the M Division. Besides performance, the sub-brand will focus on comfort and luxury, bridging the gap between high-end BMW models and Rolls-Royce. In other words, it will serve as a direct rival to offerings from the Mercedes-Maybach division. This is why the new era will begin with the 7-Series and the X7, likely offering more personalization options than the existing BMW Individual catalog.

Judging from the sound of BMW Alpina 7-Series prototypes during track testing, the successor of the discontinued B7 will have a V8 engine under the hood. For context, the pre-facelift 760i xDrive came fitted with a mild-hybrid twin-turbo 4.4-liter V8 generating 536 hp (400 kW / 544 PS).

Still, the lineup might also include a fully electric option, likely borrowing the most potent dual-motor powertrain from the i7 M70, which is rated at 670 hp (500 kW / 680 PS). In any case, the Alpina logo is expected to bring exterior, interior, and chassis modifications, further elevating the experience of driving or being driven at the Autobahn.

The new model will likely break cover sometime in the coming weeks, ahead of a market rollout in 2027. Expect it to be priced above the regular 7-Series, including the BMW i7 M70 xDrive, which can easily surpass the $200,000 mark when fitted with options.