There Will Never Be Another Purple Mercedes SL 55 Quite Like This One

This special Mercedes-AMG SL 55 may not be as striking or over-the-top as the SL-based Mythos PureSpeed, but it is significantly rarer. In fact, this SL 55 is the only one of its kind in the world and will be gifted to the winner of the 2026 FAGE WTA Finals tennis tournament.

The car has been brought to life through Mercedes-Benz's Manufaktur Made to Measure customization program and shows some of the unique design elements that regular customers can order — should they be willing to pay for them, of course. Immediately making this SL 55 stand out from the regular Mercedes-AMG SL is the unique Ultraviolet purple paint that's inspired by the colors of the Women's Tennis Association. This color looks very similar to the Ultraviolet purple that Porsche introduced with the 2015 911 GT3 RS, and it suits the understated style of the Mercedes perfectly.

It's not just the exterior of this SL 55 that makes it stand out. The cabin is bathed in Manufaktur Nappa leather with a Crystal White finish that looks fabulous and includes special embossing on the headrests. Carbon fiber accents have been added to the car's interior, which also includes unique door sills and a personalized badge with the tournament winner's name.

"The FAGE WTA Finals are a great moment to round off the first season of our partnership — and to see how far we've already come together," Mercedes-Benz Vice President Digital & Communications and Investor Relations, Christina Schenck said. "For the champion, we have crafted a unique MANUFAKTUR Made to Measure Mercedes-AMG SL 55. We want to celebrate her outstanding achievement with something made just for her — as individual as her own journey to the top. And every time she gets into her new Mercedes-Benz, we want her to feel: 'Welcome home'."

Powering this Mercedes-AMG SL 55 is the company's twin-turbocharged 4.0-liter V8. It delivers 469 horsepower at 5,500 rpm and 516 pound-feet of torque, allowing the car to hit 60 mph in 3.8 seconds. Mercedes-Benz's Manufaktur program is for buyers who want their car to be unlike any other. 

The department can install custom wood, carbon fiber, and piano lacquer trims, create decorative stitching, craft custom badges, and develop bespoke leather finishes. Later this month, a special Maybach S 680 configured by LeBron James through the Manufaktur program will be auctioned off by Christie's and is tipped to sell for between $425,000 and $550,000. By comparison, a standard S 680 is available from $247,250, exemplifying just how valuable these special models can be.