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Rumors: Kia to Unveil V8 RWD Sports Car Concept at Frankfurt Motor Show

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During the past few years, Kia has completely transformed its image from a manufacturer of affordable, but rather unexceptional, cars to that of an automaker that offers a stylish and coherent range, thanks in no small part to the hiring of ex-VW Group designer Peter Schreyer. Now, however, it is moving in uncharted waters if a recent report from What Car is accurate.

According to the British magazine, the Korean automaker wants to further improve its image with a halo car that will signal the firm’s intent to make sportier vehicles. And it plans to do so by unveiling a V8-powered, rear-wheel drive sports coupe at the upcoming Frankfurt Motor Show in September.

Kia’s boss Hank Lee said that that the V8 coupe to be shown in Frankfurt is just the first of a series of concepts, as another study is being prepared for the NAIAS show in January. Both concepts will be based on Kia’s upcoming large sedan for the North American market.

One of the two concepts is rumored to spawn a production model that could make it into the market as early as 2015.

The magazine added that Kia is also mulling a smaller and more affordable sports car to rival models like the VW Scirocco, the Mazda MX-5 and Renault's Megane Coupe.


2007 KIA KEE CONCEPT


5 Comments:

Anonymous said... »July 07, 2011

Kia is surely making itself noticed with that exterior color, but not in a good way. This is a beautiful concept, but like so may other concepts they are simply eye candy unless they make it to production. The three-door hatch is always a crowd pleaser in any brand.

Anonymous said... »July 07, 2011

Front grille is just horrible, or frontlights too big... Else it could be a great car.

Anonymous said... »July 08, 2011

So hiring a VW designer will do good for another company not VW itself. That point is skewed carscoop.

Aaron B. Brown said... »July 10, 2011

Kia & Hyundai now make the best cars on the market when it comes to maintenance, reliability and customer satisfaction. I suppose that's why all the other big manufacturers like Mercedes, BMW, Chrysler, GM, Ford etc.all refuse to have their cars tested against them by Consumer Reports and other organizations who do independent testing.

The Koreans learned from the Japanese how to do it better than everyone else, and now they are doing it better than everyone else including the Japanese, who are themselves having similar problems experienced by US car manufacturers some 40 years earlier.

Even though I know this I find it difficult to get past the psychological effects that years of advertising, brand building and marketing which has had an irreversible effect on my ability to judge impartially. Otherwise known as brainwashing.

Of course also I realize that in order these companies to create superior products that can be sold at a lower cost, requires a labor force that is only a couple of steps above slave labor, and corporate executives and management who dedicate themselves mind and body, monklike, to the companies that they work for at the expense of family and meaningful personal lives. Again the Japanese model, before the current generation of Japanese realized they didn't want to spend their lives committing slow Seppuku in order to create better products and up profit margins for their bosses. It's a trade-off, where somebody always loses. So I guess I don't have to feel too guilty about not buying into, because I've been brainwashed, not because I care about Korean workers. But if the the Koreans do start building cars that I just can't resist the look and feel of, perhaps it will overcome the brand loyalty that is been burned into my brain and I'll toss aside my convenient pseudo-morality, in order to get a bad ass car for really low price that never breaks down. We shall see. :)

Anonymous said... »July 10, 2011

FAIL! The exterior looks like a cross between an Audi R8 and a Scion TC while the interior dash and steering wheel STRONGLY suggest Toyota Corolla. I like the idea of a RWD V-8 powered sports coupe from Kia, but this is not good!

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