Lotus Introduces Exclusive Personalization Program

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Even a small firm like Lotus nowadays has to offer personalization services to keep its customers satisfied - and it does, under the Lotus Exclusive tag.

Combining traditional British craftsmanship with modern design and exhilarating performance, as Lotus puts it, the program allows a comprehensive array of items covering everything from color coding through race preparation.

“In the past we have created a number of cars personalized to the specific requests of individual customers. These stunning cars were produced by a team of skilled craftsmen and women, using their expertise to create something exceptional and unique for the customer", said Jean-Marc Gales, CEO of Group Lotus. "Now all our customers will be offered this service, to create their own personalized car through Lotus Exclusive.”

New customers can take advantage the program during the ordering process at their local Lotus dealership, opting for a range of heritage and exclusive body colors, various body decals, and five suggested leather colors complemented by four stitch colors available on all models. Mind you, it's also available to existing owners that want something different for a change.