The 2016 version of the XJ was introduced in mid-2015 with numerous improvements in its first major update since 2010.
BMW may be selling twice as many 7-Series and Mercedes shifts almost six-times as many of its S-Class, but Jaguar is confident the XJ can be more than competitive in its class.
Talking to Autocar, Jaguar's design chief Ian Callum didn't reveal much about the next-generation XJ, but he did confirm that it could be more practical than the current car and still remaining just as stylish.
Because the XJ looks so modern despite being on the market for so long, it seems likely that Jaguar will opt against any massive visual changes for the new model and focus its attention towards new technologies and further improving refinement and luxury.
Callum also confirmed that unlike BMW, Audi and Mercedes-Benz which consistently release more body styles of the same model, Jaguar won't go down the route and instead create more standalone models.