The package draws inspiration from the 1971 Dodge Shakedown Challenger that was shown at SEMA in 2016 and it features asymmetrical racing stripes that spawn the entire length of the car. The $995 package also includes white-faced gauges and an Alpine audio system with up to nine speakers.
Besides the Shakedown package, Dodge is bringing back two retro colors: B5 Blue and Plum Crazy. Originally introduced in 1969 and 1970, the retro colors will be available on Charger and Challenger T/A, T/A Plus and T/A 392 models.
In a statement, FCA North America Head of Passenger Car Brands Steve Beahm said “Dodge//SRT has a rich history of using iconic heritage and high-impact colors and unique graphics to make our vehicles look custom, straight from the factory.”
He went on to say “Whether a customer remembers B5 and Plum Crazy from when they were new in the ‘60s and ‘70s or they’re a new customer today, these paint colors and unique Shaker stripes stand out in the crowd and speak to our customers’ passion for their cars and their love of the Dodge and SRT brands.”