Automobili Pininfarina Becomes Latest EV Brand, Will Launch Electric Hypercar In 2020

Pininfarina and Mahindra have announced plans to launch a new electric vehicle company called Automobili Pininfarina.

Set to build on the legendary Pininfarina name, the brand will be based in Europe and “manufacture high technology, extreme performance, luxury electric vehicles for the most discerning global customers.” The companies were light on specifics but it sounds like Pininfarina will be responsible for the styling while Mahindra while be providing the powertrain technology.

The first model will be launched in 2020 and it will be an electric hypercar that builds on Mahindra’s experience in Formula E. Little is known about the model but previous reports have suggested the car will be called the PF-Zero. Initial reports also claimed Rimac would be involved in the project but today’s announcement didn’t include any mention of the automaker.

Production will likely be extremely limited

While little is known about Automobili Pininfarina, Mahindra Group chairman Anand Mahindra promised the company will “develop a rare collector’s item that only a handful of connoisseurs will ever own.” He went on to say electric vehicles are the future and the company will create the “perfect luxury vehicle that will give car lovers the freedom to roam without impacting the planet adversely.”

Pininfarina chairman Paolo Pininfarina also praised the announcement as he said “This project helps me and my family to realize my grandfather’s dream of seeing outstanding innovative cars solely branded Pininfarina on the roads.”

While many questions remain, one report have suggested the hypercar will be followed by three electric crossovers that target models such as the Lamborghini Urus, Porsche Cayenne and Porsche Macan. However, that report may have been incorrectly referring to the Hybrid Kinetic Group which is working on three Pininfarina-designed crossovers including the K350, K550 and K750.

  • Autoexperte

    nice logo

  • Nathaniel Ferretti

    WELL LET’S HOPE THAT Pininfarina WILL BE Pinin far in a AUTOMOTIVELY ADAVANCED FUTURE

  • Ughhh this seems to be indicated that Pininfarina would be electric only, Mahindra should let Pininfarina go easy and allow them to make special coachbuild cars, and even running lucrative classics division where they can restore and even resurrecting old project

    (Touring Superleggera main incomes come from restoring classic cars rather than selling Disco Volante and Zagato is making cars from the past that is lost or canceled, like Porsche 356 based Carrera Speedster Zagato that was lost in a fire in 60s and resurrected few years ago, even they had 9 people commission them to make copies out of it)

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