Bespoke Maserati Levantes Coming To NY Along With Entire Range

Maserati is bringing its entire portfolio of vehicles to this year’s New York Auto Show, kicking off next Wednesday on April 17th. Meanwhile, the focus will be on a 2019 Levante with a bespoke interior by Ermenegildo Zegna, making its North American debut.

Another premiere is the automaker’s One of One customization program, allowing customers to select from thousands of interior and exterior options, whether it’s colors, materials or certain designs.

Altogether, NY visitors will be able to admire the Levante SUV, Ghiblio sports sedan, the flagship Quattroporte sedan and the iconic GranTurismo Convertible.

A special Levante

The 2019 Levante with the new Pelletessuta interior by Ermenegildo Zegna features a bronze exterior and a bespoke interior, with supple woven Nappa leather created through a pioneering research process by Zegna. Maserati is the only automaker to bring this Pelletessuta interior to the market.

The unique trim will arrive in North American showrooms in the Spring of 2020 on multiple models, not just the Levante SUV.

As for the One of One customization program, it is said to feature Italian artisanal craftsmanship, showcasing Maserati’s ability to build customized one-of-a-kind models. Furthermore, there will be a world premiere at the NY Auto Show on April 17 where a celebrity will receive the keys to their “never seen before personalized One of One Levante GTS.”

This program will be available at North American dealers sometime in the near future.

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  • Adilos Nave

    Bespoke must be the new blanket term in the auto industry for anything that isn’t produced by the thousands. It’s an overused expression much like the tech world loves to say “disrupt.”

    • europeon

      In this case, “bespoke” really means “bespoke”. That’s what the “One of One” program is all about.

  • Kapi19

    Maserati&FCA product development is painfully slow, at least finally next year the Alfieri

  • StrangerGP

    I read “broke” and wasn’t at all surprised.

  • europeon

    There will be even more finishes available, and the silk is still one of them. Not sure they’ll offer it for the dashboard (although you might be able to via the One of One thing), but they’re offering it also as trim, along with the matte carbon fiber and steel weave.

  • europeon

    You can put the deposit right now, no need to wait for the end of the year. When I asked my dealer about the One of One, they said it can take anywhere from 6 to 18 months, depending on the workload and the requested configuration. It also can double the price of the car easily.

  • Nick099

    Saw a Levante in the metal.

    Not impressed with the exterior styling…rather boring.

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