Spiderman Goes Electric, Takes A Spin In The Audi E-tron GT

Audi and Marvel are partnering once again as the automaker has revealed Spider-Man: Far From Home will feature an assortment of vehicles from the four-ringed brand.

Set to hit theaters next month, the movie will feature the Audi A7, Q8 and e-tron. Little is known about their roles, but Audi is highlighting their involvement in the film by releasing a new digital short.

Starring Peter Parker (Tom Holland) and his best friend Ned (Jacob Batalon), the clip shows the duo entering a science fair with a rather unimpressive electric motor. Realizing they need to come up with something better, Parker runs out and grabs the e-tron GT concept.

While the video isn’t that great, Audi’s Sven Schuwirth said “Teaming up with Sony Studios gives us an ideal opportunity to stage Audi´s electric offensive in a spectacular environment and to customize this important technology for a highly engaged audience.” He went on to say product placement plays “a significant role in our new brand strategy,“ so it’s not surprising that Audi decided to be involved in one of the biggest movies of the summer.

Spider-Man: Far From Home picks up in the aftermath of Avengers: Endgame and stars Tom Holland, Jacob Batalon, Samuel L. Jackson (Nick Fury), Cobie Smulders (Maria Hill), Jon Favreau (Harold “Happy” Hogan) and Zendaya (Michelle “MJ” Jones). Besides the returning stars, Jake Gyllenhaal joins the cast as Quentin Beck / Mysterio.

Marvel hasn’t said much about the movie, but the film’s trailer reveals Parker travels to Europe, on a school trip, where he’s recruited by Fury to team up with Beck and fight the Elementals.

 

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  • Benoît Etienne

    fun.

  • Bo Hanan

    This commercial, while elevating the car brand, serves to cheapen the film.

    • Paulbe

      Cheapen?

      • Bo Hanan

        It’s english princess-

        cheap·en /ˈCHēpən/ verb
        reduce the price of. “the depreciation of the dollar would cheapen U.S. exports”
        synonyms: reduce, lower, lower in price, cut, mark down, discount, depreciate, devalue, depress, put down, keep down

  • LAME.

  • Bash

    So he can drive now..
    Anyway, Fun to watch.

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