Audi e-tron SUV Is Marque’s First Fully-Fledged EV

Audi has finally unveiled the e-tron SUV, its first model in a fleet of all-electric vehicles set to launch in the coming years.

The German marque says the e-tron SUV is its first “fully electric production model”, perhaps forgetting about the unsuccessful Audi R8 e-tron. Nevertheless, the e-tron SUV is certainly the marque’s first mass-production EV and acts as a direct rival to the Mercedes-Benz EQC and Tesla Model X.

Powering the Audi e-tron SUV are two asynchronous motors that work alongside a generous 95 kWh battery pack. Audi hasn’t released horsepower and torque figures but says the SUV accelerates from 0-60 mph (96 km/h) in 5.5 seconds and continues through to a 124 mph (200 km/h) top speed.

The vehicle’s electric motors are about much more than performance, however. Audi has developed an innovative recuperation system for them which allows the electric motors to recover energy when the driver releases the accelerator and when the brake pedal is depressed. On average, this recuperation system is responsible for as much as 30 per cent of the e-tron’s range depending on the driving conditions.

Speaking of range, Audi’s press material curiously fails to mention how far the e-tron SUV can travel on a single charge. According to reports, it is roughly 250 miles (402 km).

Audi has introduced electric all-wheel drive on the vehicle. This new system allows for optimal traction in all conditions and can redistribute torque between the axles without a fraction of a second. What’s more, the e-tron SUV also makes use of advanced torque vectoring as well as an innovative traction control system that regulates wheel slip by the millisecond.

Seven different driving modes are on offer, ranging from comfortable through to efficient and distinctively sporty. Depending on road speed and how the vehicle is being driven, the suspension system can adjust the vehicle’s ride height by up to 76 mm (3-inches). On long journeys, the ride height will drop to improve air flow, for example.

In an industry first, the e-tron’s 95 kWh battery pack supports DC fast charging of up to 150 kW at selection high-speed public charging stations. This allows the battery to be topped up to 80 per cent capacity in just 30 minutes. Owners in the United States will benefit from the VW Group’s Electrify America network of charging stations which will include nearly 500 locations across the country by July 2019.

All up, the vehicle measures 193 inches long (4900 mm), 76.3 inches wide (1930 mm), and 65.5 inches high (1666 mm). Audi says the e-tron can comfortably seat five adults in a spacious cabin loaded with tech. As we discovered in the lead-up to the vehicle’s premiere, one of its standout features are the available Virtual Mirrors. This system consists of small cameras in place of the traditional mirrors which send live images to small displays in the vehicle’s door panels.

Buyers in the United States will have three versions to choose from. The entry-level model, dubbed Premium Plus, starts at $74,800. Next in the range is the Prestige from $81,800, complete with additional features like a heads-up display, Driver Assistance package, rear window sunshades, Valcona Leather, and memory settings for the front passenger seat.

Topping out the range is the Audi e-tron SUV First Edition. Starting at $86,700, it includes the same features as the Premium Plus and Prestige but adds bespoke 21-inch wheels, Dynamic orange paint brake calipers, wooden inlays throughout the cabin, Night Vision Assistant, and more. Just 999 units of the First Edition will be sold in the United States.

 

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  • YUDHA BAGASKARA

    Looks like new Q3

    • Christian

      is the Q3 still new tho? HmmmhmhmhmhmhmMHmmhMHmHMhmmMHmhMhm

  • roy

    Much better than EQC.

    • Dennis Scipio

      Yes, I couldn’t agree more.

  • GT

    Prefer I-Pace I think.

  • PK

    the exterior design is much better than the eqc but the interior? i’ll take the eqc side on that one but either way. the europeans are coming! <3

  • Nordschleife

    I like it better than the EQC but less than the I-Pace. I thought it was the Q3 upon first sight so that should be some indication of how innocuous and similar it looks to Audi’s other SUV.

    I am sure it will sell well and while it’s everything I expected…I still expected more.

    • D4VE THEFIRST

      You still have around of 660l of space at the back. If that is not enough just buy a trailer.

  • eb110americana

    It’s a little less avant-garde than the camo’ed spyshots led me to believe, but I still think it is the best looking electric crossover on the market. And one of the best looking Audis as of late.

  • Both the EQC and the e-tron are lazy derivatives from their ICE counterparts. Hats off to Jag for creating something unique. The Germans seem to think that a flashy interior is all it takes. Not impressed.

    • Merc1

      I wouldn’t say lazy since it took years and lots of $$ to develop both, but it is clear that they aren’t ready to tackle Tesla’s best head on yet. It will come in time.

      M

    • IT LOOKS LIKE AUDI DID MORE THAN MERCEDES. THERE IS SOME STORAGE UNDER THE HOOD. NOT AS MUCH AS TESLA BUT MERCEDES HAS NONE.

  • Some ol’ bloke

    good on them, but I think I’ll wait until the next, when the design has no compromises…
    Good job, though.

  • Shtekeris

    Now, this is beatiful

  • DanSemering

    Not let see if they can make them as fast as they can

  • Jason Panamera

    Such fast charging is the only proper way to charge your vehicle

  • Point

    Ok it’s not bad. But it is very similar to the new q3 and not original at all. They should have made it differenty, sth you could easily recognize.

    • NOTHING WRONG WITH AN ELECTRIC THAT DOESN’T CALL ATTENTION TO ITSELF JUST BECAUSE IT IS ELECTRIC.

      • Point

        never said it should be recognized just because its electric. It’s just to similar to other models (q3).

  • Launch video – there’s 2.5 minutes of my life I’ll never get back. Seriously, what the hell was that all about?

  • f1300

    Sooo…. what will it be? A Q3 is way too small in comparison. Even the Q5 is a quite a bit smaller. The Q7 is a little bigger. So it would be a Q6, but it’s not a coupe (hell, no SUV’s ever was, but who cares nowadays). I don’t see the exclusivity by now, maybe it’s because that black/greyblack/black melange of the interior. Audi doesn’t like to seem premium anymore? Seems so. Unfortunately.

  • usurperprince

    Launch video – there’s 2.5 minutes of my life I’ll never get back. Seriously, what the hell was that all about?

  • liams92

    Glad to see those Q2 haunches getting another run out – Said noone ever! I’m not going to slate it too much because it looks better than the EQC to me. Much like the EQC, it does look rather soft. Would have prefered a more menacing design like the new Q8.

  • driv3r

    Somehow I expected more of a “wow”-moment but that didn’t happen. It seems to be a tad bigger than the EQC and the front styling looks a bit more refined to me. Still, it could also have been a very normal Audi Q6. For me it seems odd, that they didn’t publish a range figure for a car that goes on sale soon (and sooner than the EQC).
    Still this e-tron isn’t a Model X competitor size wise but more power train wise.

    My verdict on the three European electrics is:
    I-Pace has the best looks but because of its overall shape will lack versatility.
    EQC has the most traditional appearance yet is available in two different exterior lines and features with MBUX the most intuitive natural language command system.
    E-Tron offers the true “Audi”-package. Refined, versatile and well made and no too exciting exterior and interior looks. Just the unpublished range figure has me wondering.
    All of them will find their customers that will be for sure.

  • Craig

    Aren’t the first buyers of these cars – and the ones from Mercedes and others – really just guinea pigs? Have they proven themselves at all in the world of EV’s?

  • Kagan

    Better looking than the mercedes and bigger battery. So the merc better be cheaper.

  • Matthew Boyd

    Can’t wait to see an S-Line version with the optional 21 and 22 inch wheels with a Black Optics package. One of the rare Audi’s that actually look exactly like it’s sketches. BTW, all the Q3 comparisons are probably due to the color mostly. They do favor eachother, but don’t most vehicles within the same family?

    • THE CONFIGURATION PAGE OFFERS 21″ WHEELS AS AN OPTION.

  • KidRed

    Nice, but the Tesla Model X can do 0-60 in 3.3sec, and 2.9sec for the P100D. Why is this relatively slow in comparison?

    • Matt

      Because Audi has a high-performance brand for those kinds of performance figures (plus Tesla can achieve those crazy figures with a big, dense battery design).

    • D4VE THEFIRST

      Maybe audi just don’t give a shit about that? It’s fast enough.

  • дапвт

    Now Mercedes has the worst and laziest EV in the industry.

  • designer_dick

    Is it a bespoke electric car sitting on a unique platform, like Jaguar’s I-Pace, or is it a lazy re-engineering of an existing platform, like the Mercedes-Benz EQC? Visually, it looks like the latter.

    • Toronado_II

      Seems to have a Q7/Touareg proportion and… platform !

  • Toronado_II

    Audi’s screens are really well integrated compared to Mercedes.

  • no25

    THATS HOW YOU MAKE AN ELECTRIC SUV! Mercedes, take notes.

  • Matthew Boyd
  • Kash

    Kinda looks like the Kia Niro from the cover photo.

  • botornot387

    This and the i-pace are really looking good. Can’t wait to see how they actually drive and operate in the real world. Also super happy to have real competitors in this league. Especially in that blue hue!

    • THE I-PACE IS GETTING GOOD INITIAL REVIEWS.

      • botornot387

        Its a super nice product with an interior finally befitting the leaper. The current Jags except for the XJ really have a good place to step up from.

  • An Existing Person

    Already this looks much better than anything else on the market. The only thing soon to top this will be the Porsche Taycan.

  • Rocket

    I think the design is generally good, I’m just really disappointed that Audi, who used to be all about ergonomics, would join the touchscreen everything bandwagon.

  • Mr. EP9

    Looks distinctly Audi and now that I got a good look at it, I take back what I said. This is definitely better than the EQC in terms of styling.

  • steve

    Another nail in Tesla’s coffin. Hope it wipes the smile off Elon Musk’s smug face!

    • THAT’S LIKE SAYING IF MERCEDES’ S-CLASS IS THE BENCHMARK ALL OTHERS SHOULD JUST SHUT DOWN BUISNESS. THERE’S ROOM FOR MORE THAN ONE ELECTRIC.

  • nastinupe

    Define “Fully Fledged”… because it’s definitely not the company’s first.

  • nastinupe

    By the way, the measurements make this thing larger than the Q5 but smaller than the Q7. It’s really close to the dimensions of a Porsche Cayenne, just slightly smaller by an inch here and there. You’re welcome.

  • DR.FUNK

    The Euros are storming the beach…with electric SUVs.
    Absolute genius.
    All three initial offerings are nice. This one is the best looking (imo)
    All will have robust sales.
    The Yanks better get on the ball and at least save the pick up truck and cargo van market.
    Oh…and nothing stopping them from electrifying the large SUV segment.

  • It’s not Marque!
    It’s brand!

  • I WAS SURPRISED THE LOW LEVEL OF COVERAGE THE REVEAL GOT HERE. THIS IS SO MUCH NICER THAN WHAT MERCEDES INTRODUCED LAST WEEK. ELEGANT AND UNDERSTATED WITHOUT THE “LOOK AT ME I’M ELECTRIC”.

  • DM

    Not bad! I really like that it looks rather normal and not weird looking like the I-Pace and Model X. Looks wide and muscular like the new Q3 and Q8.

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