Jaguar Land Rover is developing an innovative seat designed to tackle the health risks of sitting down for too long.

The ‘morphable’ seat is being trialed by Jaguar Land Rover’s Body Interiors Research division and uses a number of actuators in the seat foam to create constant micro-adjustments to trick the brain into thinking you’re walking. Such a seat could be individually tailored to each driver and passenger.

Studies cited by the British car manufacturer assert that 1.4 billion people worldwide are living increasingly sedentary lifestyles that can shorten muscles in the legs, hips, and gluteals. Jaguar Land Rover’s seat technology “can help mitigate against the health risks of sitting down for too long on extended journeys with UK drivers covering an estimated 146 miles every week.”

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“The wellbeing of our customers and employees is at the heart of all our technological research projects,” Jaguar Land Rover chief medical officer Dr Steve Iley said. “We are using our engineering expertise to develop the seat of the future using innovative technologies not seen before in the automotive industry to help tackle an issue that affects people across the globe.”

This research is part of Jaguar Land Rover’s commitment to improving the wellbeing of its customers through technological innovation. Another project from the carmaker has showcased how the implementation of ultraviolet light technology can stop the spread of colds and flu. These efforts are driving Jaguar Land Rover towards ‘Destination Zero,’ its ambition to make societies safer and healthier while also cleaning up the environment.