Jaguar Land Rover Developing Innovative 3D Head-Up Display

Jaguar Land Rover is currently developing an advanced next-generation head-up display technology that could be uses both safety and entertainment purposes.

The British car company’s new 3D head-up display will be capable of projecting safety alerts, including lane departure, hazard detection, provide sat-nav directions and even reduce the effect of poor visibility when needed. The technology would be combined with augmented reality to add the perception of depth to the image to essentially lay out the images on the road ahead.

Also Read: Jaguar Land Rover’s Sensory Steering Wheel Uses Heat And Cooling To Tell You Where To Turn

Moreover, Jaguar Land Rover claims that the technology is so advanced tha,t in the future, passengers could watch 3D movies on a vehicle’s dashboard without the need for a physical screen or the use of shutter glasses as needed in cinemas.

The research is being undertaken in partnership with the Center for Advanced Photonics and Electronics (CAPE) at University of Cambridge and forms part of the automaker’s development of its ‘Smart Cabin’ that will use various technologies to create a personalized space inside the vehicle for the driver and passengers.

“This program is at the forefront of development in the virtual reality space – we’re looking at concepts and components which will set the scene for the connected, shared and autonomous cars of the future,” director of CAPE professor Daping Chu said. “CAPE Partners are world-leading players strategically positioned in the value chain network. Their engagement provides a unique opportunity to make a greater impact on society and further enhance the business value of our enterprises.”

  • Six_Tymes

    not so sure i would want a miniature tiger jumping out of my center stack while driving

  • Toss

    now serious…where is that city or highway with zero trafic to look good like in picture?

  • mist

    Peugeot already offers 3D on its 208 supermini.

  • Bash

    That’s cool.

  • StrangerGP

    Shouldn’t they focus on delivering a solid traditional infotainment first? They’re quite far behind the German competition.

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