Jaguar Land Rover Testing Mood Sensing AI Tech To Make Drivers More Comfortable

If you’re happy and you know it, you don’t have to clap your hands as Jaguar Land Rover is researching new technology which can determine your mood.

According to automaker, they’re looking into artificial intelligence technology, which uses a driver-facing camera and biometric sensors, to determine a driver’s mood and then automatically adjust vehicle setting to make them more comfortable.

The system monitors facial expressions to help track stress levels and can then adjust the climate control system, ambient lighting and audio system in an effort to make drivers more at ease. In particular, the company said the ambient lighting system could show calming colors if it determines the driver is feeling stressed. The system could also turn on your favorite playlist and lower the temperature if detects signs of tiredness.

Interestingly, Jaguar Land Rover isn’t limiting the technology to front seat occupants. They’re also testing the system on rear seat passengers using a camera mounted in the front headrest. While the front system helps to keep drivers awake, the rear seat system could “dim the lights, tint the windows and raise the temperature … to help an occupant get to sleep.”

The automaker says they’re researching the technology as part of their “tranquil sanctuary vision” to improve the driving experience and “create a sanctuary inside each of its luxury vehicles.” The goal of this vision is to ensure drivers remain mindful, alert and in control, while also making passengers as comfortable as possible.

Also Read: Jaguar Land Rover’s Sensory Steering Wheel Uses Heat And Cooling To Tell You Where To Turn

Jaguar Land Rover says the system will learn a driver’s preferences over time and make increasingly tailored adjustments. The company believes this is important as studies have shown 74 percent of people feel stressed or overwhelmed every day.

 

  • AND WHAT IF THE GRIMACE THE CAR SEES ON THE DRIVERS FACE IS BECAUSE IT KEEPS CHANGING HIS PREFERRED SETTINGS?
    IT’S BAD ENOUGH WHEN THE CAR JAMS ON THE BRAKES AND TURNS OFF THE ENGINE…BUT DON’T MESS WITH MY A/C SETTINGS.

  • I’ve been told my normal face is scary if I don’t smile… What will the car think !?!?

  • StrangerGP

    Personally I don’t trust cars that have a camera pointed at the driver or cabin. Very easy to abuse that power by the car manufacturers.

  • Enter Ranting

    Just what I want – more electronic complexity in a Range Rover to control the radio.

  • Porkopolis

    ‘1984’ was supposed to serve as a warning, not an instruction manual! Twenty years ago who would’ve believed that “Big Brother” tech will be welcomed into our homes and autos? Not only that, but people will WANT it and they’ll happily pay for it!

What Is BMW Testing With This M8 Prototype At The Nurburgring?

One possibility is that it’s an even more hardcore variant of the Competition, and another that the rear wing is going to be offered as an M Performance part.

Bugatti CEO Reveals More Track-Focused Chiron Variants Are Coming

Now that it has made a point about its hypercar’s top speed with the 300+, Bugatti will turn its attention to other aspects like power-to-weight ratio and ultimate handling.

Check Out This Frosted Glass Blue Audi R8 Coupe With A Dual-Tone Interior

Adding an Audi Exclusive color to your R8 V10 Coupe will cost you nearly $4k in the States for a matte finish – otherwise, you’re looking at close to $7k.

Ford Sells Its Canvas Vehicle Subscription Service To Fair

Canvas only served a reported 3,800 customers, while Fair’s app-based subscription program has been downloaded more than 3.2 million times.

Ferrari Shall Keep Production Below Demand To Safeguard Its Status

Ferrari say they will always deliver one car less than the market demands in order to maintain their models’ desirability .

Australia’s Jeep Grand Cherokee Upland Edition Is Limited To 44 Units

Jeep’s latest limited-run Grand Cherokee is already available at dealerships Down Under, with prices starting at AUD $61,450.

‘Regular’ Bugatti Chiron Shows Super Sport 300+ It’s Still Real Fast

Watch as this Bugatti Chiron sprints to 226 mph in just one mile.

Mercedes Simplex Concept Is A Retro-Inspired Roadster With A Futuristic Twist

The one-off concept draws inspiration from the 1901 Mercedes 35 PS.

2008 Mercedes-Benz CLK 63 AMG Black Series Is Ready To Bite Your Face Off

With a naturally aspirated, 6.2-liter V8 that churns out 500 HP and only 350 cars imported in the U.S., this is an interesting proposition.

Audi Confirms Next-Gen RS4 Will Get A Plug-In Hybrid Powertrain

Audi Sport is embracing electrification for its future models, thus the next RS4 will be a powerful PHEV.