The Best-Selling EV Brands And Models Of 2024

Model Y was again America’s favorite EV, but Tesla, Mercedes and VW electric sales were all lower in 2024 versus 2023

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  • Americans bought 1.3 million EVs in 2024, up 7.3 percent on 1.21 million registrations recorded the previous year.
  • The Toyota bZ4X, Hyundai Ioniq 5, Cadillac Lyriq, Hummer and Ford F-150 Lightning all enjoyed stronger demand.
  • Tesla, Mercedes, Volvo and VW all sold fewer EVs during 2024, though Tesla's Model Y was the best seller.

The EV market in America might not be growing as fast as some automakers predicted, but it's definitely still growing. New figures published this week show sales of electric vehicles in the US hit 1.3 million last year, up 7.3 percent versus 2023 when 1.21 million were registered.

Tesla Leads, But Its Grip Is Slipping

Tesla once again dominated the market, though its sales fell 5.6 percent to 633,800, dropping its market share from 48.7 to 44.4 percent. Ford came home in second place, and was up 8 percent (to 97,900), while Rivian (up 3.8 percent to 51,600) was the third biggest EV player. At the other end of the table Mercedes, VW and Volvo all struggled, each brand's sales dropping by at least 40 percent.

Related: Porsche Buyers Snap Up Gas-Powered 718s Like It's 1999 As Taycan Sales Tank

New arrivals that helped bump up the overall sales figures include the Chevrolet Equinox and its Honda Prologue brother, which notched up 61,900 sales between them, the Chevy Blazer (23,100), Tesla Cybertruck (39,000) and Kia EV9 (22,000), according to Cox Automotive.

Amusingly, the Prologue turned out to be GM's best-selling EV, with 33,017 deliveries—easily outpacing the Cadillac Lyriq (28,402) and Chevy Blazer (23,115).

But some old timers enjoyed a resurgence, including the Subaru Solterra (+ 40 percent), Nissan Leaf (+57 percent) and Ariya (+47 percent), facelifted Hyundai Ioniq 5 (+31 percent), Ford Mustang Mach-E (+27 percent) and F-150 Lightning (+39 percent).

EV SALES USA 2024: BRANDS
Brand 2024 2023 YOY Market
Share
Tesla 633,762 671,616 -5.60% 48.70%
Ford 97,865 72,608 34.80% 7.50%
Chevrolet 68,044 62,988 8.00% 5.20%
Hyundai 61,727 57,561 7.20% 4.70%
Kia 56,099 30,036 86.80% 4.30%
Rivian 51,579 49,704 3.80% 4.00%
BMW 50,980 45,417 12.20% 3.90%
Honda 33,017 - - 2.50%
Nissan 31,024 20,616 50.50% 2.40%
Cadillac 29,072 9,154 217.60% 2.20%
Mercedes 28,154 47,582 -40.80% 2.20%
Other EVs 27,089 23,762 14.00% 2.10%
Audi 23,152 25,039 -7.50% 1.80%
Toyota 18,570 9,329 99.10% 1.40%
VW 18,183 37,789 -51.90% 1.40%
GMC 15,781 3,244 386.50% 1.20%
Subaru 12,447 8,872 40.30% 1.00%
Lexus 9,697 5,386 80.00% 0.70%
Acura 7,391 - - 0.60%
Porsche 6,486 7,855 -17.40% 0.50%
Genesis 6,239 6,403 -2.60% 0.50%
Volvo 5,393 14,038 -61.60% 0.40%
Mini 3,667 2,770 32.40% 0.30%
Jaguar 3,304 392 742.90% 0.30%
Brightdrop 1,529 497 207.60% 0.10%
Fiat 929 - - 0.10%
Mazda - 100 - 0.00%
Total (Est.) 1,301,411 1,212,758 +7.30% -
Cox Automotive

Big Swings for Specific Brands

Toyota bZ4X's also enjoyed a massive 99 percent upswing (no doubt thanks to heavy incentives), helping it overtake VW's ID.4, which had a terrible year, registrations tanking by 55 percent to 17,000. The arrival of the much funkier, if pricier, ID.Buzz – 2025 NACTOY utility of the year – and a forced stop to production due to faulty door handles can't have helped, and Ford ended the year having shifted three times as many Mach-Es as VW did ID.4s.

Sales of GM's humongous Hummer mushroomed 331 percent from 3,200 to 14,000 and after a slow start Cadillac's Lyriq also seems to have hit its stride. Lyriq sales climbed 210 percent to 28,400 ensuring it outsold its BMW iX rival by a factor of almost two to one.

Model Y Stays on Top, Despite a Dip

To no one's surprise the Telsa's Model Y remained top dog, even though its sales declined over the last 12 months. The egg-shaped SUV was purchased 372,600 times in 2024 but that figure was down 6.6 percent from 2023 when sales came within a hair of touching 400k.

Perhaps the just-announced facelift for the Model Y can help reverse the downward trend, though last year's overhaul didn't do the Model 3 much good. Its sales fell 17 percent from 230,000 to 189,900 despite a mid-year refresh.

EV SALES USA 2024: MODELS
MODEL 2024 2023 YOY Market
Share
Tesla Model Y 372,613 398,782 -6.60% 28.60%
Tesla Model 3 189,903 230,015 -17.40% 14.60%
Ford Mustang Mach-E 51,745 40,771 26.90% 4.00%
Hyundai Ioniq5 44,400 33,918 30.90% 3.40%
Tesla Cybertruck 38,965 - 3.00%
Ford F-150 Lightning 33,510 24,165 38.70% 2.60%
Honda Prologue 33,017 - 2.50%
Chevrolet Equinox 28,874 461 - 2.20%
Cadillac Lyriq 28,402 9,154 210.30% 2.20%
Other EV Models 27,089 23,762 14.00% 2.10%
Rivian R1S 26,934 21,831 23.40% 2.10%
BMW i4 23,403 22,583 3.60% 1.80%
Chevrolet Blazer 23,115 482 - 1.80%
Kia EV9 22,017 1,118 1.70%
Kia EV6 21,715 18,879 15.00% 1.70%
Tesla Model X 19,855 24,767 -19.80% 1.50%
Nissan Ariya 19,798 13,464 47.00% 1.50%
Toyota BZ4X 18,570 9,329 99.10% 1.40%
VW ID.4 17,021 37,789 -55.00% 1.30%
BMW iX 15,383 17,301 -11.10% 1.20%
GMC Hummer 13,993 3,244 331.40% 1.10%
Rivian EDV 13,560 8,091 67.60% 1.00%
Ford E-Transit 12,610 7,672 64.40% 1.00%
Subaru Solterra 12,447 8,872 40.30% 1.00%
Tesla Model S 12,426 18,052 -31.20% 1.00%
Kia Niro 12,367 10,039 23.20% 1.00%
Hyundai Ioniq6 12,264 12,999 -5.70% 0.90%
Mercedes EQE 11,660 19,104 -39.00% 0.90%
Audi Q4 e-tron 11,356 10,750 5.60% 0.90%
Nissan Leaf 11,226 7,152 57.00% 0.90%
Rivian R1T 11,085 19,782 0.90%
Lexus RZ 9,697 5,386 80.00% 0.70%
Mercedes EQB 8,885 13,979 -36.40% 0.70%
BMW i5 8,763 2,133 0.70%
Chevy Bolt EV/EUV 8,627 62,045 -86.10% 0.70%
Audi Q8 e-tron 7,936 11,087 -28.40% 0.60%
Chevrolet Silverado 7,428 - - 0.60%
Acura ZDX 7,391 - 0.60%
Mercedes EQS 6,963 14,499 -52.00% 0.50%
Hyundai Kona 5,063 10,644 -52.40% 0.40%
Porsche Taycan 4,747 7,855 -39.60% 0.40%
BMW i7 3,431 3,400 0.90% 0.30%
Jaguar I-Pace 3,304 392 742.90% 0.30%
Mini Cooper 3,118 2,770 12.60% 0.20%
Volvo XC40 2,995 7,449 -59.80% 0.20%
Genesis GV70 2,976 1,674 77.80% 0.20%
Audi e-tron 2,894 3,202 -9.60% 0.20%
Genesis GV60 2,866 3,400 -15.70% 0.20%
GMC Sierra EV 1,788 - - 0.10%
Porsche Macan 1,739 - 0.10%
Brightdrop Zevo 1,529 497 - 0.10%
Volvo C40 1,420 6,589 -78.40% 0.10%
VW ID.Buzz 1,162 - - 0.10%
Audi Q6 e-tron 966 - 0.10%
Fiat 500e 929 - - 0.10%
Volvo EX90 749 - - 0.10%
Cadillac Escalade EV 670 - - 0.10%
Mini Countryman 549 - - 0.00%
Mercedes G-Class 455 - - 0.00%
Genesis G80 397 1,329 -70.10% 0.00%
Jeep Wagoneer 231 - 0.00%
Volvo EX30 229 - - 0.00%
Mercedes E-Sprinter 191 - - 0.00%
Mazda MX-30 - 100 0.00%
Total (Est) 1,301,411 1,212,758 +7.30% 100%
Cox Automotive

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