GM Needs A Corvette Turnaround As Sales Crash In First Half

• GM will be hoping that the 2026 Corvette, with its new interior, helps boost sales.
• While sales of the Corvette are down, total sales across the GM family are up this year.
• The Cadillac and Buick brands are performing exceptionally well so far.

The first six months of 2025 have proven to be quite fruitful for GM. Sales have jumped 12 percent in the US so far this year, and 7 percent during the second quarter. However, while all of the GM brands have reported sales increases this year, some models have experienced disappointing losses in 2025. The Chevy Corvette is the biggest one of them still in production.

During the first six months of the year, GM delivered 12,595 Corvettes across the country. This represents a massive 29.7 percent decline from H1 2024, when it sold 17,914 units. Things were even worse in the second quarter, with just 5,801 new Corvettes finding homes, a 37.9% decline from the 9,338 sold in Q1 2024.

Read: Your Next Corvette Will Cost Thousands More For 2026

This dip is a bit unexpected, especially considering the C8 lineup is broader than ever. The Stingray, E-Ray, Z06, and ZR1 have all been available, giving buyers more options than ever before.

One possible reason for the slowdown may be that buyers were holding out for the updated 2026 Corvette, which introduces a redesigned interior and ditches the much-debated wall of buttons, but also is offered at a higher price tag.

If the 2026 model doesn't generate a strong response, despite the expanded lineup now featuring the ZR1X, it could signal a deeper issue for Chevy.

Looking beyond the Corvette, GM delivered a total of 1,439,951 vehicles in the US through the first half of the year. This represents an 11.6 percent increase over last year. The brand with the most significant spike in sales was Buick. It delivered 116,055 in the first six months, a 29.2 percent increase from the 89,830 sold in H1 2024. Growth for Buick continued in Q2, being up by 19.3 percent.

Cadillac sales have also jumped this year by a respectable 16.5 percent to 86,104 units. Leading the charge was the Escalade with deliveries rising 26.9 percent to 24,375. Disappointingly, sales of the all-electric Lyriq have dropped 28.8 percent to 9,317.

Over at Chevy, year-to-date deliveries are up 9.4 percent to 921,886. Vehicles performing well include the Blazer EV (+76.1 percent), Colorado (+26.3 percent), Equinox (+22 percent), and the Equinox EV (+2,639 percent). GMC says its sales are also up 11.2 percent this year to 315,906.

GM SALES Q2

GM SALES H1