Nearly Half Of Toyota And Lexus Buyers Went Electrified, As Tacoma Has Its Best Year Ever

• Nearly half of Toyota and Lexus sales are now electrified across US.
• Some hybrids experienced more than 220 percent sales growth YoY.
• Lexus had its best year ever and 2025 was Toyota's best since 2017.

Toyota and Lexus just finished 2025 with 2.5 million vehicles sold in the US across, up 8 percent, and nearly half of them had one feature that secured their success: electrification. An incredible 47 percent of Toyota and Lexus sales now come from hybrids, plug-in hybrids, or fully-electric models, a number that would have sounded absurdly ambitious a decade ago.

In total the two brands saw electrified sales climb 17.6 percent to almost 1.2 million units. The biggest challenge Toyota and Lexus face isn't finding buyers, it's fixing supply problems so that they can meet demand for their massively popular hybrid vehicles.

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The biggest winners look exactly like what Americans already love, but with a little extra under the skin. The Grand Highlander Hybrid exploded by 165 percent and the Tacoma Hybrid surged 223 percent. Both contributed to the Toyota brand's best year since 2017, and its fourth best ever.

It's also worth noting that the Tacoma, with 274,638 units sold, posted a 42.4 percent increase, marking its best year ever in the U.S. That total beats its previous record of 252,490 units, set in 2021, by a sizable margin.

That's not to say that every hybrid made hay in 2025. The RAV4 Hybrid slipped by around 13 percent, though that's partly due to the switchover to a new model late in the year. The Corolla Cross also Hybrid dropped 16 percent and the Venza Hybrid collapsed almost completely because it was phased out.

We should probably also give special mention to the Crown crossover, which dropped by over 37 percent for the year. Meanwhile the Crown Signia, which looks more like a proper SUV, doubled its sales. Same name, same idea, very different shape. Buyers clearly want electrification wrapped in something that looks like an SUV, not a sedan wearing hiking boots.

Lexus, which scored its best sales year ever, moving a total of 370,260 cars (up 7 percent), tells a similar tale. The fully electric RZ was down 34 percent but the RX PHEV climbed 38 percent, the TX Hybrid jumped 90 percent and the plug-in version was up 123 percent.

Again, not every hybrid was celebrating. LS Hybrid sales were down nearly 60 percent in 2025 and it failed to register even a single sale in December, again suggesting that premium and luxury buyers don't want boring old-man sedans. No wonder this is the LS's final season.

Toyota and Lexus sales 2025

Toyota and Lexus electrified sales 2025