Bugatti's 137-Inch TV Disappears Into A Sideboard In 45 Seconds

• Bugatti and C SEED created a folding MicroLED TV inspired by the Tourbillon.
• Screen unfolds from a sculptural sideboard into a 110- or 137-inch display.
• It may be the most Bugatti thing you can buy without four wheels.

If you're the kind of person who can buy a Bugatti but can't fit one in your living room, there's something new just for you. This is the C Seed Bugatti N1, and it's both a TV and a kinetic piece of sculptural art. It'll probably cost as much as an everyday supercar, too. So would you rather have this, or something like a Porsche 911 GT3?

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Developed with Austrian luxury display specialist C Seed, the new N1 takes direct inspiration from the Tourbillon's design language. When switched off, it resembles a high-end sculptural sideboard, complete with flowing surfaces and a profile influenced by Bugatti's signature C-line. At the press of a button, however, the cabinet unfolds over 45 seconds into either a 110-inch or 137-inch 4K MicroLED display.

The idea behind the N1 aims to mirror Bugatti's recent "screen detox" philosophy seen in the Tourbillon. Rather than dominating a room with a giant black rectangle, the display disappears completely when not in use, leaving behind what looks like a carefully crafted piece of furniture.

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When deployed, the screen uses a center-sliding mechanism and a multi-stage unfolding process designed to turn the act of watching TV into a theatrical event. The display can also rotate up to 180 degrees, allowing owners to reposition it for different seating arrangements.

C Seed has built its reputation on exactly this kind of trick. Its Porsche Design folding TV uses a similar microLED panel system that rotates upright before unfolding, with the audio integrated into the structure rather than bolted on afterward.

Underneath the dramatic transformation is some serious hardware. The N1 features 4K MicroLED technology, HDR10+ support, Bugatti-branded finishes inspired by the Tourbillon, carbon-fiber accents, and C Seed's Adaptive Gap Calibration system that minimizes visible seams between the folding screen panels. A Wisdom Audio sound system is integrated into the structure, with speakers that extend outward when activated and retract when not needed.

Bugatti and C Seed haven't announced pricing, which usually means anyone asking probably can't afford it anyway. C Seed's other products typically start at around $200,000. We get the feeling that the Bugatti-branded one won't be any cheaper.

Bugatti and C Seed haven't announced pricing, which usually means anyone asking probably can't afford it anyway. C Seed's earlier Porsche Design folding TV ran around $400,000, though that collaboration scaled all the way up to a 221-inch screen. We get the feeling the Bugatti-branded one won't be any cheaper.