- Subaru sales climbed 1.3% last month to 62,028 units.
- Ascent saw a 37.2% increase, while WRX soared 191%.
- New EVs helped to grow sales, but Solterra plummeted.
It’s a new month and that means sales data is slowly trickling in. Some of the latest is from Subaru and it reveals August sales climbed 1.3% to 62,028 units.
While the brand didn’t break any records like Kia, they noted the Ascent, Crosstrek, Outback, and WRX had their best month of the year. The Crosstrek was the top performer with 19,541 sales, which was a 4.4% decline from a year ago.
More: Subaru Is Spending $9,650 Per Solterra Just To Get Them Off Lots
The Forester was up 17.8% to 16,760 units, while the Outback slid 3.4% to 15,233. It’s also worth noting dealers sold five Legacy sedans, despite the fact that production ended nearly a year ago.
The biggest surprise for August was the Ascent, which saw sales climb 37.2% to 5,155 units. The 2027 model was announced in June and only received minor changes such as a new Deepwater Blue Pearl paint job and USB Type-C charging ports. Those are hardly the kind of things that would drive sales in a crossover that was introduced in 2017.
While the Ascent’s sudden sales jump is a mystery, the WRX’s 191% increase is a no-brainer. The brand slashed pricing earlier this year and focused on affordability.
That brings us to EVs, which paint a mixed picture. Solterra sales fell 86.6% to a dismal 197 last month. At the same time, Subaru sold 1,248 Trailseekers and 320 Uncharted EVs.
This implies the new Trailseeker and Uncharted could be cannibalizing sales from the older Solterra. However, it may not be that simple as a quick search suggests dealers only have 70 new Solterras in stock. That’s less than two weeks of supply, so the lack of product appears to be hampering sales.
That being said, overall sales of EVs were up slightly as Subaru sold 1,765 in August. That’s a 21.3% increase compared to the 1,466 sold a year ago.
