Ram Joins Chevy in Smacking Around the Ford F-150 with a New Commercial


You'll most likely remember Chevrolet's recent Super Bowl XLVI ad on the Silverado where it made fun of "Dave" who didn't make it to the rendezvous point with his friends after a post-apocalyptic catastrophe because he was driving a Ford F-150.

General Motors' move to take a swipe at the F-150 has found a follower as the Chrysler Group's Ram Trucks division has launched its own commercial poking some fun at the Ford pickup truck.

The ad starts by showing the Ram truck with a deep voice (doesn't it remind you of the garbled voices shouting "they took our jobs" in South Park?) in the background asking this question:

"What would happen if you were to take away 30-horsepower from a Ram 1500, remove 27 foot pounds of torque and subtract 40,000 miles from its powertrain limited warranty?" The same voice answers: "Well, you'd end up with a Ford F-150."

This isn’t the first time Chrysler is sizzling Ford. Last year Dodge aired two commercials comparing the new Durango to the Ford Explorer – though the videos have since been removed.

In Brazil, Nissan also did the same, though in this case, Ford's legal division filed a criminal lawsuit against the Japanese company. The ad is still available for viewing almost a year later.