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Ram Joins Chevy in Smacking Around the Ford F-150 with a New Commercial

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You'll most likely remember Chevrolet's recent Super Bowl XLVI ad on the Silverado where it made fun of "Dave" who didn't make it to the rendezvous point with his friends after a post-apocalyptic catastrophe because he was driving a Ford F-150.

General Motors' move to take a swipe at the F-150 has found a follower as the Chrysler Group's Ram Trucks division has launched its own commercial poking some fun at the Ford pickup truck.

The ad starts by showing the Ram truck with a deep voice (doesn't it remind you of the garbled voices shouting "they took our jobs" in South Park?) in the background asking this question:

"What would happen if you were to take away 30-horsepower from a Ram 1500, remove 27 foot pounds of torque and subtract 40,000 miles from its powertrain limited warranty?" The same voice answers: "Well, you'd end up with a Ford F-150."

This isn’t the first time Chrysler is sizzling Ford. Last year Dodge aired two commercials comparing the new Durango to the Ford Explorer – though the videos have since been removed.

In Brazil, Nissan also did the same, though in this case, Ford's legal division filed a criminal lawsuit against the Japanese company. The ad is still available for viewing almost a year later.


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5 Comments:

MattCurlew said... »February 23, 2012

Djeez, typical American way of advertising. Just like in politics; burn down the competition. So weak!

Rick said... »February 24, 2012

Well with Ford having been at the top in sales for many years sometimes to get people's attention away from just blindly walking into a Ford store for their next truck. Perhaps this is a more effective way to get people today to take notice? Being at the top in sales is very important, both for the manufacturers and the many who consider only who is. They all make great trucks, all they're saying is give us a try, we have some notable enhancements you might like.

dumblikeyou said... »February 24, 2012

Your comment is weak. And all over the place. 

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