Only a few days after Mini celebrated the 11-year anniversary of the brand’s launch in the States, the BMW Group-owned British carmaker has now welcomed the 500,000th new car owner in the U.S.
“This milestone is an incredible achievement for MINI, and we’re proud to have so many Motorers as part of the MINI family,” said Jim McDowell, Vice President of Mini USA. “11 years ago, doubters said a small car could not succeed here, but MINI proved that small could be premium, fun to drive and have real character, creating a whole new segment that has grown significantly in the years since then.”
When Mini first entered the market with the hatch in 2002, it sold 24,590 cars. Last year, it delivered 66,123 units and is expecting to do even better in 2013 after the addition of a seventh model in its range, the Paceman that joins the already available Hardtop, Clubman, Convertible, Countryman, Coupe and Roadster.
Mini said it also plans to expand its dealer network this year from the 116 dealerships it currently operates, to around 130 facilities by the end of 2013.
As part of the festivities for the 500,000th sale in the U.S., Mini photographed some of its models in a number of location, and which you can check for yourself in the gallery right below the break.
PHOTO GALLERY
