New Volvo S90 Sedan Looking Sharp On Geneva Show Floors

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Volvo’s main attractions at this year’s Geneva show are the new V90 estate, updated V40 hatch, and possibly, the C90 (we haven’t confirmed it yet), but the S90 sedan deserves a mention too since it’s making its Euro debut.

Together with its XC90 SUV platform sibling, the S90 inaugurates a new technological and design era for the Swedish brand, with these elements to trickle down to the next generations of its smaller models.

Volvo sees the S90 as a key model to making a name for itself in the premium sedan market, though it won’t have an easy job going against long established and well-selling rivals in the segment like the Mercedes-Benz E-Class and BMW 5-Series.

The S90’s estate sibling, the V90, on the other hand, is expected to have an easier task, as Volvo has a strong following in the premium wagon segment. Last year in Europe, its predecessor, the V70 and its crossover-ish twin, the XC70, finished second behind Audi’s A6 Avant and in front of BMW’s 5-Series Touring and Mercedes-Benz’s E-Class Wagon, with estates accounting for half of all deliveries in the premium large segment, according to JATO Dynamics.

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