All-New A8L Looks Dashing Wearing Audi Exclusive Velvet Purple

So much for that age-old notion that people who buy large four-door Audis, always go for black, silver or other, generally common colors. What you’re seeing here is a Velvet Purple exterior, courtesy of Audi Exclusive.

The color is by no means new to Audi, but this is one of the few times we’ve seen it on the all-new A8. In fact, the only other time we saw this car wearing this particular shade of purple was during one of its first video reviews, last Autumn.

Compared to BMW Individual’s Twilight Purple, Audi’s version of this color is quite different, a little more shiny, if you will. In fact, we could argue it’s more similar to Damask Red (another BMW Individual color), than it is to Twilight Purple.

As for the Mercedes equivalent, well, there really isn’t one. Apparently the Stuttgart-based automaker isn’t a big fan of pure purple. The closest you can come is Mystic Blue Metallic, a designo color. Cavansite Blue works too, to some extent.

According to the Audi Forum in Neckarsulm, this A8L is the 50 TDI quattro version, which we all know is powered by a 3.0-liter V6 turbo-diesel unit, producing 286 PS (282 HP) and 600 Nm (443 lb-ft) of torque. It’s enough to send this 5.3 meter (17.3 ft) long two tonne (4,400 lbs) car from zero to 100 km/h (62 mph) in 5.9 seconds.


  • Adilos Nave

    I…I kinda like it!! Not sure about that color for your daily driver though. But I do really like the glass displays in the background!

    • S3XY

      I’m sure you would prefer a nice blob grey or bland silver to blend in with the rest of the 99.9% of cars on the road.

      • Matt

        Can we banish you already?

      • Adilos Nave

        My TT is Oolong Grey so I guess you’re right. Has a slight brownish-purplish tint in the clear-coat at certain angles. And other car is silver. Score, you win the internet today!

  • Autoexperte


  • Tinky-Winky

    pimp mobile

  • Jason Panamera

    I hope they give also exclusive Pimp Cup.

  • roy

    I really don’t know what to feel?
    To quote Drax, the destroyer … ‘ Why is Gamora ( or in this case, this particular car )? ‘

  • DJ

    Nice ! I’ll take one
    With the white leopard skin interior and gold wire rims. With wide white walls. Continental kit in back and gold rolls grill. And don’t forget the white vinyl padded landau roof and front window visor

  • Six_Tymes

    i would love to see this color in person. it must look amazing in the sun. better clear wrap that beauty

  • Ary Wisesa

    It looks dazzling indeed… And amazing…

  • Yishay


  • Brent Morrison

    Holy front overhang

  • Craig

    An interesting detail. The line between the hood and the fender ‘magically’ becomes the line on the side of the door. Very nice. And I love the colour too.

  • SteersUright

    Beautiful paint job on the wrong car. Perhaps on a TT-RS, RS5, R8, etc…not for this executive sedan unless you’re in the rap game.

  • Hamish Lamont

    Gorgeous car. Stunning color. I’d have an RS6 in this color any day!

  • brn

    Looks like a Lincoln.

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