All-New A8L Looks Dashing Wearing Audi Exclusive Velvet Purple

So much for that age-old notion that people who buy large four-door Audis, always go for black, silver or other, generally common colors. What you’re seeing here is a Velvet Purple exterior, courtesy of Audi Exclusive.

The color is by no means new to Audi, but this is one of the few times we’ve seen it on the all-new A8. In fact, the only other time we saw this car wearing this particular shade of purple was during one of its first video reviews, last Autumn.

Compared to BMW Individual’s Twilight Purple, Audi’s version of this color is quite different, a little more shiny, if you will. In fact, we could argue it’s more similar to Damask Red (another BMW Individual color), than it is to Twilight Purple.

As for the Mercedes equivalent, well, there really isn’t one. Apparently the Stuttgart-based automaker isn’t a big fan of pure purple. The closest you can come is Mystic Blue Metallic, a designo color. Cavansite Blue works too, to some extent.

According to the Audi Forum in Neckarsulm, this A8L is the 50 TDI quattro version, which we all know is powered by a 3.0-liter V6 turbo-diesel unit, producing 286 PS (282 HP) and 600 Nm (443 lb-ft) of torque. It’s enough to send this 5.3 meter (17.3 ft) long two tonne (4,400 lbs) car from zero to 100 km/h (62 mph) in 5.9 seconds.

 

  • Adilos Nave

    I…I kinda like it!! Not sure about that color for your daily driver though. But I do really like the glass displays in the background!

    • S3XY

      I’m sure you would prefer a nice blob grey or bland silver to blend in with the rest of the 99.9% of cars on the road.

      • Matt

        Can we banish you already?

      • Adilos Nave

        My TT is Oolong Grey so I guess you’re right. Has a slight brownish-purplish tint in the clear-coat at certain angles. And other car is silver. Score, you win the internet today!

  • Autoexperte

    fugly

  • Tinky-Winky

    pimp mobile

  • Jason Panamera

    I hope they give also exclusive Pimp Cup.

  • roy

    I really don’t know what to feel?
    To quote Drax, the destroyer … ‘ Why is Gamora ( or in this case, this particular car )? ‘

  • DJ

    Nice ! I’ll take one
    With the white leopard skin interior and gold wire rims. With wide white walls. Continental kit in back and gold rolls grill. And don’t forget the white vinyl padded landau roof and front window visor

  • Six_Tymes

    i would love to see this color in person. it must look amazing in the sun. better clear wrap that beauty

  • Ary Wisesa

    It looks dazzling indeed… And amazing…

  • Yishay

    Beautiful

  • Brent Morrison

    Holy front overhang

  • Craig

    An interesting detail. The line between the hood and the fender ‘magically’ becomes the line on the side of the door. Very nice. And I love the colour too.

  • SteersUright

    Beautiful paint job on the wrong car. Perhaps on a TT-RS, RS5, R8, etc…not for this executive sedan unless you’re in the rap game.

  • Hamish Lamont

    Gorgeous car. Stunning color. I’d have an RS6 in this color any day!

  • brn

    Looks like a Lincoln.

2019 Mercedes-Benz CLA: Mini CLS Or Sleeker Alternative To The A-Class?

The new CLA is a good daily driver and a quality item, so if you don’t mind the cramped back seat, go for it.

It’ll Cost You $26k To Make Your Vantage Look Like This, Get An Extra 90 Horses

While the price does seem steep, bear in mind that this is a $150k Aston, and the list consists of quite a few upgrades.

Suzuki Jimny Shows Its Off-Roading Prowess Against A Triumph Scrambler

With a mere 101 HP, power is not the Jimny’s strong suit. It’s off-road capabilities, though, are, but do they suffice against the Triumph?.

CARB Filing Reveals Rolls-Royce Cullinan Will Get Black Badge Variant

Judging by other Rolls models that have received the same treatment, we know what to expect; the only unknown is whether it’ll get a power bump or not.

Alpina Has No Interest Tuning BMW’s Front-Wheel Drive Models

Alpina says it would be hard to make money from pumped-up versions of Munich’s latest FWD crop of cars.

This Ferrari 308 GTB Is An Enthusiast’s Dream Come True

It might not be the best, most reliable or fastest Ferrari, but for one person who was in love with it for a long time, it’s bliss.

Next-Generation Fiat Panda To Gain All-Electric Variant In 2023

The Panda EV will closely resemble the Centoventi concept and will adopt its swappable and upgradeable battery pack.

Mercedes-AMG G63 Proclaimed The Most Desirable Big SUV In The World

It’s still a great off-roader, has a modern, luxurious cabin, lots of power and can even tackle a track, so what’s not to love?.

If Toyota Were To Revive The MR2, It’d Rather Do It With Porsche

How does a mid-engine platform for a new MR2 and next-gen Boxster sound?.

Electrify America And EVgo Join Forces To Simplify U.S. Charging Network

EV owners will be able to use one account to use both companies’ charging stations throughout the country.