Genesis Barely Has One Magma Car And It’s Already Eyeing Something Hotter

Genesis’s newfound taste for performance cars could stretch well beyond its Magma-branded lineup, and the ceiling may be higher than we expected. The brand could eventually field cars cut from the same cloth as the fabled Black Series from Mercedes-AMG.

Read: 2027 Genesis GV60 Magma Wants To Make BMW And AMG Sweat

The first model from Genesis’s Magma division was officially confirmed earlier this year, based on the G80 sedan and limited to the Middle Eastern market. Its first global model is the GV60 Magma, essentially serving as the firm’s alternative to the Hyundai Ioniq 5 N and Kia EV6 GT. These models might just be the start.

During a recent interview with Car Sales, Hyundai’s local product development manager Tim Rodgers said he likes the idea, a sentiment which was echoed by the managing director of Genesis in Australia, Justin Douglass.

Coming For AMG

“Why not is the answer, right?” Rodgers said. “We’ve got so much ambition, and I think the whole brand is riding on that. So I think of all the brands out there, I think we are the ones that could do something like that. But I wouldn’t want to confirm anything for you. Again, I’m just speculating.”

Genesis Magma GT Concept

Douglass added to this, noting that, “the brand’s always evolving and growing, and the possibilities are endless… Like Tim said, we’re super ambitious. We’re growing quickly, and it’s very exciting as to the direction the brand could take on many fronts.”

Tackling Performance On All Fronts

One only has to look at the company’s motorsport commitments to see just how serious it is about cracking into the premium performance car market. It recently made its 24 Hours of Le Mans debut with the GMR-001 LMDh hypercar and also recently presented a GT3 prototype, expected to spawn not only a race car but also a mid-engined halo supercar.

Of course, executives at Genesis will likely have to see how popular the company’s Magma models prove to be before any decision is made to launch even higher-performing, and likely more exclusive and expensive, options akin to Black Series models or BMW’s CS models.