Subscription

‘Drive Pilot: First Class’ will be introduced to select EQS and S-Class sedans later this year, enabling drivers to momentarily remove their hands from the steering wheel

BMW believes software and service-related functions like driving assistance and parking assistance work well as subscription services

‘Unpatchable’ hacks could potentially disrupt the extra cash that automakers hope to squeeze out of the subscription model

Nevertheless, consumers aren’t willing to pay for features that have long been commonplace, like heated seats

Ford Pro expects to ultimately earn $2,000 per vehicle annually on subscription services

Despite low consumer awareness and skepticism, there is significant interest among car buyers in subscription-type features, also known as Features on Demand (FoD)

For some Mustang Mach-E owners, that means that the price of the service will rise by a whopping $600 per year after their initial subscription ends

The Porsche Drive program allows customers to switch models as often as they want for $3,600 per month

The performance subscriptions are available for EQE and EQS sedans as well as SUVs

It’s not longer just new car buyers that have features locked behind a pay wall

Automakers have a long way to go before car buyers are excited about subscription features

Lynk & Co wants to crack into the U.S. market with an electric vehicle and a subscription model

For as little as $699 a month for the Kona EV, consumers can get insurance, registration, roadside assistance, and up to 1,000 miles of monthly driving

Budget brand is giving away hot water bottles in stunt designed to lure drivers into dealerships

Free2move aims to expand into new cities such as Chicago, Dallas, Detroit, Miami, and Tampa.

Remote Engine Start and Driving Assistant Plus are now available through BMW’s subscription service