The secret GR Experience Center in Frisco, Texas, is preparing Lexus dealers for a new supercar brand
McDonald’s and Toyota GR are back in Japan with a GR GT3 Happy Meal Tomica, a livery contest, and one model nobody can identify yet
Toyota is keen to keep its combustion engines, but isn’t quite shunning EVs altogether
The GR GT delivers supercar looks and serious hardware, even if its exhaust note feels a bit restrained
The performance GR brand becomes a standalone entity, dropping the Toyota from its name
The company is developing a new GR GT and Lexus LFA to rival top supercars, while expanding the Century brand into Bentley and Rolls-Royce territory
The new GR GT echoes some interior design details from a nearly 13-year-old Lexus sedan, suggesting a possible link in Toyota’s strategy
New details on Toyota’s GR GT supercar and Lexus’ electric LFA reboot show us how they’re different
The long-awaited GR GT emerges after years of development, pairing a new twin-turbo V8 hybrid system with racing DNA and LFA spirit
