In 2001, BMW launched a hugely successful campaign called "The Hire", which was a series of eight short films, each roughly eight to ten minutes long.
The movies were directed by established filmmakers like Ang Lee and the late John Frankenheimer, with actor Clive Owen taking on the role of the "Driver" who was hired by a different person in each movie to transport important people in a number of BMW cars.
While over a decade old now, BMW's film series remains wonderfully entertaining to this day.
The crew over at Hooniverse picked the fourth movie from the first season titled "The Star" featuring the M5 E39, which was directed by Guy Ritchie and co-starring Madonna, as their favorite flick.
But since everyone has their own favorites, we've added all eight short films for your viewing pleasure after the break. Feel free to check them all out and tell us which one you prefer in the comments section below.
8 Comments:
#1 AMBUSH & #2 TICKER, BORING = THE FOLLOW. I wish they would bring more :-(
#1 Ticker
#2 Star
#3 Ambush
Almost #3 - Beat the Devil
Bleh = Chosen and The Follow
YouTube playlist (all films + making of) is right here:
http://www.youtube.com/playlist?list=PL49A1B22886A6A215
The good ol' days when BMW was great. What the hell happened?
The Hire is the best becasue W126.
The Hire is the best because of the W126 Action.
these are all great, i want more
#1 Ticker
#2 Star
#3 Ambush
#4 Hostage
#5 Powder Keg
#6 Chosen
#7 Beat The Devil
#8 The Follow
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