Volvo Trucks continues its series of creative commercials with a new ad featuring Belgian martial artist and movie star Jean-Claude van Damme. Called “The Epic Split”, the commercial has Van Damme perform one of his world-famous splits between two Volvo FM trucks, as they are driven in reverse!
Just like in the previous hamster commercial, the new ad promotes the new Volvo Dynamic Steering system. According to Volvo Trucks, the stunt is a world first and it couldn’t have been done without the precision and stability of the new steering system.
“The stability and control are so good that you can reverse a truck over a long distance with very high precision, which is exactly what we've had to do in this film. It had to be perfect - right down to the last centimetre," said Jan-Inge Svensson, the engineer behind the development of the system's software at Volvo Trucks.
And indeed it was, as you can see in the spectacular video posted below.
By Dan Mihalascu