A pink shade, even if it’s a temporary foil wrap, is a very awkward color for a Chevy SS, but in this case, it’s all done to raise awareness and money to fight breast cancer.

The pink-themed SS that is pacing caution laps at three NASCAR Sprint Cup Series weekends and test-drives donations at Chevrolet dealers throughout October, is part of GM’s effort to do its part for the cause.

This is the fourth consecutive year that the Detroit carmaker is actively participating and sponsoring activities planned in support of Making Strides Against Breast Cancer, with GM hoping to exceed the $1.1 million raised by the American Cancer Society in 2013.

“When a friend or loved one is diagnosed with breast cancer, we tend to ask, ‘What can I do?’” said Paul Edwards, U.S. vice president of Chevrolet Marketing, who is leading the firm’s activities this year. “Getting involved in a walk or making a donation is something we all can do to make a difference.”

Below you’ll find the Chevrolet-sponsored events for taking place this month.

[From GM]

Chevrolet test drives – Chevrolet will donate $10 for every customer who test drives a Chevrolet at a dealership this month, up to $130,000. 
Team Chevy motorsports – Chevrolet is donating $250 for each caution lap that the pink Chevrolet SS Pace Car leads in three NASCAR Sprint Cup Series race weekends. The program began in August in Atlanta and continues at Talladega October 19 and Martinsville October 26. Chevrolet will also sponsor at-track survivor events, including special driver appearances, Chevrolet SS pace car rides and more. During the past three years, Chevrolet’s at-track campaign has generated more than $80,000.

Chevrolet and GM employee walks – All month, General Motors facilities, plants and warehouses across the country will participate in fund-raising walks. A major walk is 9 a.m. [registration at 8 a.m.] Oct. 11 at 2000 Brush in downtown Detroit, steps from Chevrolet headquarters and hosted by Edwards. Learn more about the Detroit walk by visiting the event page and contribute directly.

Chevrolet dealership walks – Hundreds of dealerships are sponsoring teams in community walks throughout October. Those interested in participating in a Making Strides for Breast Cancer walk in their community can visit www.makingstrideswalk.org.

Apparel sales: Cruisin’ Sports is contributing 10 percent of its sales from items supporting Making Strides to the American Cancer Society.

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