Cord Next In Line For Continuation Revival

“It’s one of the most revolutionary and certainly one of the most beautiful cars of all time.” Those are the words of eminent collector and famed talk-show host Jay Leno. He was talking about Cord, which is now making a comeback… of sorts.

One of the great American carmakers of the Art Deco era, Cord was a sister-brand of Auburn and Duesenberg in the 1930s. It produced vehicles like the one pictured here, a 1936 Cord 810 Phaeton sold by RM Sotheby’s last month for $154,000 in Hershey, Pennsylvania: vehicles that were technologically advanced and singularly beautiful.

Despite efforts to keep it going, the company ceased production in 1932, then again in 1937 and finally fizzled out in 1941. It still enjoys a loyal following among certain classic car collectors and enthusiasts, however, prompting one Craig Corbell to launch a revival effort.

Details remain sketchy at the moment, but what’s clear is that, unlike the resuscitation of marques like Bugatti and Mini. the reborn Cord won’t be producing “new” cars per se. Instead, it will be offering reproductions of old ones, in similar fashion to what we’ve seen from companies like Superformance and Shelby American that offer “continuation” Cobras and the like.

The effort is made possible by the provisions of the Low Volume Motor Vehicle Manufacturers Act of 2015. The new law allows small-scale automakers to forgo regulations and standards that would otherwise cripple such fledgling operations, or force them to sell their products as DIY kit cars with no engines. Its measures have been a boon to startups, revivals and established players alike, from the aforementioned Superformance to the reborn DeLorean and even Morgan.

Photo Gallery

  • supermanuel

    Always admired the Cord. A byegone icon.

  • alexxx

    beautifull

  • emjayay

    With power steering and brakes and AC? And for a several hundred thousand dollars I would really want an airbag or two. And….the original Cord, including the sedans, was pretty incredible though. Definitely all time top ten design.

  • smartacus

    Cord is a front-midship fwd.

  • Copyright101

    That’s a handsome beast.

  • Bob Smith

    One of the finest vehicles ever built, along with the L29 and Jeep. All engineered by the unknown genius, Harry Miller. By the way, after Cord closed the Connersville facility, they used it to build most of the Jeep bodies used in WW2. They have used that factory to build everything, including the kitchen sink.

VW Golf Countdown: 2008-2012 Mk6 Made Safety And Comfort Breakthroughs

VW managed to shift 2.85 million units of the sixth-gen Golf, which offered a plethora of driving assist systems as well as a wide selection of petrol and diesel engines.

All-New Honda Jazz Is Hybrid-Only In Europe, Launches In Mid-2020

The 2020 Honda Jazz will pack a standard two-motor hybrid powertrain offering “EV-like driving dynamics”.

2020 Volkswagen Golf Mk8, Here’s (Likely) The First Official Picture

The official unveiling of the all-new 2020 VW Golf will take place Thursday evening on October 24.

Skoda CEO Tells Employees Not To Worry About Potential Move Downmarket

VW reportedly wants Skoda to play in the market segment of cars costing between €10,000 and €20,000.

Huawei To Use 5G To Develop Advanced Self-Driving Car Radars

Huawei is looking to increase its presence in the autonomous technology industry.

VW Will Let You Test Drive A Touareg For Two Days In The UK

UK pricing for VW’s flagship SUV kicks off from £49,135 in SEL trim with a V6 diesel.

China-Bound Skoda Kamiq GT Joins The Crossover Coupe Party

The Kamiq GT will be officially launched on November 4 and is limited to the Chinese car market.

Subaru WRX STI EJ20 Final Edition Drops The Curtain On Legendary Engine

Subaru will build 555 units of the WRX STI EJ20 Final Edition, and all are destined for the domestic market.

Levorg Pre-Production Prototype Shows Subaru’s Next-Gen Mid-Size Wagon

The new Levorg will launch in Japan in Q2 2020 with a new boxer engine and a comprehensive safety gear suite.

Mitsubishi Super Height K-Wagon Concept Previews Roomy Kei Car For Japan

Mitsubishi claims its latest kei car features the largest rear door opening and back seat legroom in its class.