Roue Watch Is The Sleek Automotive Timepiece You Can Actually Afford

Car lovers love cars above all else. But the same attributes that make us love cars leads many to appreciate timepieces as well – automotive-inspired watches especially.

Unfortunately for those of us who’ve yet to make millions, most of the automotive timepieces we come across are expensive… often very, very expensive. But there are some out there that won’t break the bank, like these latest from Roue Watch.

The new brand takes its name from the French word for “wheel,” and offers some of the sleekest car-inspired watches we’ve seen. But they don’t cost hundreds of thousands, or even thousands. They range, quite reasonably, from $160 to $230. That’s even less than what Autodromo (quite reasonably) charges for its slick wristwatches. And while that might not be pocket change for most people, it’s entirely reasonable for a cool watch you dig.

Now for that kind of money, you don’t expect a mechanical Swiss movement, with all sorts of complications, rare metals or gems (or branding from a high-end automaker, for that matter). Roue’s watches are built around Japanese quartz movements sourced from Miyota or Seiko, which make solid machinery that’ll reliably keep time as least as well as more expensive chronometers.

They’re encased in steel with either a brushed or black PVD finish, and measuring 41.5 millimeters across, they’re of a good size without going overboard. They also feature scratch-resistant sapphire crystal (usually featuring on more expensive watches), five atmospheres of water resistance, and interchangeable straps made of leather, nylon, or rubber.

They’re stylish, too: sleekly minimalist, not overdone, drawing inspiration from motorsport, classic timepieces, and German design. There’s twelve different versions to choose from, including one with a calendar function, another with a seconds sub-dial, and of course a chronograph. Whichever you choose, though, you won’t have to take out a loan – or sell your car – to buy it.

Photo Gallery

  • Blade t

    Not for me….


  • fabri99

    Well of course it’s affordable, it’s hideous.

  • Craig

    You can buy a nice looking watch at Walmart for $10. And when the battery dies – buy a new one!

  • kachuks

    Can afford, yes. But pushing the limits of what I’m willing to pay for a wrist watch.

  • Steve Cohn

    The watches look great. For those that appreciate a fine sports watch these appear to compete with watches costing in the thousand$. I may buy one soon.

  • Christian Cintra

    So cool!!!!

  • Christian Cintra

    So cool!!!

  • Christian Proença Cintra

    So cool!!

  • Big Black Duck

    Ferrari makes some cheap a$$ garbage watches as well

  • europeon

    I am sorry, but those watches don’t make me think about cars in any way. I fail to see the connection.
    If this is an unmarked advertorial, you should be careful as I hear the US is starting to crack down on this kind of practice.

  • supermanuel


  • Mark

    Reminds me the 1970s car watches. I like it.

  • Fangio
  • guy katz

    carscoops, its good you are into cars and not watches. let’s keep it that way 🙂

Smile, You’re On Camera: Audacious Nissan Passenger Steals Equipment From Road Workers

A man can be seen climbing out of the Nissan and taking what appears to be a chainsaw.

Unassuming Audi TT RS Packs A 734 HP Powerhouse Under The Hood

This TT RS has got a huge array of engine modifications and can set sub-10 second quarter mile times.

Enovate ME-S Is Another Aspiring Tesla Rival From China With A Porsche Styling Twist

The Enovate ME-S will enter production in 2021, and promises to hit 62mph (100km/h) in 3 seconds.

Aston Martin DBS Superleggera Volante Is The Brand’s Fastest Convertible Ever

Aston Martin has unveiled the new DBS Superleggera Volante and it features a top speed of 211 mph.

Ford F-150 RTR Is Kind Of Like A Raptor Light

Priced from $12,750, the F-150 RTR has a unique grille and a Fox 2.0 coilover suspension.

Donate To Hydropower In Vietnam, Feel Better About Your Porsche’s U.S. Emissions

Porsche will enable its owners to offset their carbon emissions by supporting various “green” projects.

Court of Appeals Finds Chalking Tires For Parking Tickets Unconstitutional

The court determined that chalking tires is an unreasonable search that violates the Fourth Amendment.

Kahn Is The New Black: Bentley Bentayga Centenary Edition Is Almost Tame

Kahn’s murdered-out Bentayga V8 is almost restrained, compared to other projects both inside and out.

Honey, I Shrunk The E-Class: Possible Mercedes SL Mule Spied

Mercedes is working on an all-new SL roadster and it appears the company has begun testing the model.

Roll Like A Kennedy In This 1963 Lincoln Continental Presidential Limo Recreation

Looking more authentic than the real thing, this Lincoln Continental convertible can be yours for $125,000.