Roue Watch Is The Sleek Automotive Timepiece You Can Actually Afford

Car lovers love cars above all else. But the same attributes that make us love cars leads many to appreciate timepieces as well – automotive-inspired watches especially.

Unfortunately for those of us who’ve yet to make millions, most of the automotive timepieces we come across are expensive… often very, very expensive. But there are some out there that won’t break the bank, like these latest from Roue Watch.

The new brand takes its name from the French word for “wheel,” and offers some of the sleekest car-inspired watches we’ve seen. But they don’t cost hundreds of thousands, or even thousands. They range, quite reasonably, from $160 to $230. That’s even less than what Autodromo (quite reasonably) charges for its slick wristwatches. And while that might not be pocket change for most people, it’s entirely reasonable for a cool watch you dig.

Now for that kind of money, you don’t expect a mechanical Swiss movement, with all sorts of complications, rare metals or gems (or branding from a high-end automaker, for that matter). Roue’s watches are built around Japanese quartz movements sourced from Miyota or Seiko, which make solid machinery that’ll reliably keep time as least as well as more expensive chronometers.

They’re encased in steel with either a brushed or black PVD finish, and measuring 41.5 millimeters across, they’re of a good size without going overboard. They also feature scratch-resistant sapphire crystal (usually featuring on more expensive watches), five atmospheres of water resistance, and interchangeable straps made of leather, nylon, or rubber.

They’re stylish, too: sleekly minimalist, not overdone, drawing inspiration from motorsport, classic timepieces, and German design. There’s twelve different versions to choose from, including one with a calendar function, another with a seconds sub-dial, and of course a chronograph. Whichever you choose, though, you won’t have to take out a loan – or sell your car – to buy it.

Photo Gallery

  • Blade t

    Not for me….


  • fabri99

    Well of course it’s affordable, it’s hideous.

  • Craig

    You can buy a nice looking watch at Walmart for $10. And when the battery dies – buy a new one!

  • kachuks

    Can afford, yes. But pushing the limits of what I’m willing to pay for a wrist watch.

  • Steve Cohn

    The watches look great. For those that appreciate a fine sports watch these appear to compete with watches costing in the thousand$. I may buy one soon.

  • Christian Cintra

    So cool!!!!

  • Christian Cintra

    So cool!!!

  • Christian Proença Cintra

    So cool!!

  • Big Black Duck

    Ferrari makes some cheap a$$ garbage watches as well

  • europeon

    I am sorry, but those watches don’t make me think about cars in any way. I fail to see the connection.
    If this is an unmarked advertorial, you should be careful as I hear the US is starting to crack down on this kind of practice.

  • supermanuel


  • Mark

    Reminds me the 1970s car watches. I like it.

  • Fangio
  • guy katz

    carscoops, its good you are into cars and not watches. let’s keep it that way 🙂

Tesla Model 3 Owner Puts Honda Civic Si Badges On Electric Sedan

Clearly, this Model 3 owner has a good sense of humor with their little Honda re-badge job.

German Air Taxi Completes First Test Flight Successfully

The Lilium Jet air taxi is powered by 36 electric jet wing engines and will be ready by 2025.

Porsche 911 GT3 RS And Mercedes-AMG GT R Go Toe-To-Toe At The ‘Ring

They might have totally different layouts, but these two are simply magnificent at the Nordschleife.

Lamborghini’s Hardcore Urus Could Be Based On The ST-X Race Car

The more extreme version of the Urus will probably arrive within the next two years.

Mercedes Determined To Reduce Its Portfolio In The U.S. Market

The number of models has become confusing for buyers and a burden for Merc’s logistics.

Facelifted SsangYong Tivoli Bows In Korea With New Turbo Engine

The updated Tivoli has a significantly improved cabin with a digital instrument cluster and a more modern infotainment system.

Ford Cutting 10% Of Global White-Collar Workforce – Around 7,000 People Impacted

2,300 Ford employees will lose their job in the United States alone.

2020 Ford Taurus Facelift Goes Official In China, Sales Begin Later This Year

Remember the Taurus? There’s a new model coming out, but only for China.

2021 Audi RS3 Mule Spotted, Could Have More Than 400 HP

Audi’s upcoming hot hatch is expected to use an upgraded 2.5-liter five-cylinder engine.

Trump Declares Auto And Part Imports National Security Threat, Appears To Seek Quotas

President Trump is seeking to reduce automotive imports from Japan and the European Union.