Roue Watch Is The Sleek Automotive Timepiece You Can Actually Afford

Car lovers love cars above all else. But the same attributes that make us love cars leads many to appreciate timepieces as well – automotive-inspired watches especially.

Unfortunately for those of us who’ve yet to make millions, most of the automotive timepieces we come across are expensive… often very, very expensive. But there are some out there that won’t break the bank, like these latest from Roue Watch.

The new brand takes its name from the French word for “wheel,” and offers some of the sleekest car-inspired watches we’ve seen. But they don’t cost hundreds of thousands, or even thousands. They range, quite reasonably, from $160 to $230. That’s even less than what Autodromo (quite reasonably) charges for its slick wristwatches. And while that might not be pocket change for most people, it’s entirely reasonable for a cool watch you dig.

Now for that kind of money, you don’t expect a mechanical Swiss movement, with all sorts of complications, rare metals or gems (or branding from a high-end automaker, for that matter). Roue’s watches are built around Japanese quartz movements sourced from Miyota or Seiko, which make solid machinery that’ll reliably keep time as least as well as more expensive chronometers.

They’re encased in steel with either a brushed or black PVD finish, and measuring 41.5 millimeters across, they’re of a good size without going overboard. They also feature scratch-resistant sapphire crystal (usually featuring on more expensive watches), five atmospheres of water resistance, and interchangeable straps made of leather, nylon, or rubber.

They’re stylish, too: sleekly minimalist, not overdone, drawing inspiration from motorsport, classic timepieces, and German design. There’s twelve different versions to choose from, including one with a calendar function, another with a seconds sub-dial, and of course a chronograph. Whichever you choose, though, you won’t have to take out a loan – or sell your car – to buy it.

Photo Gallery

  • Blade t

    Not for me….


  • fabri99

    Well of course it’s affordable, it’s hideous.

  • Craig

    You can buy a nice looking watch at Walmart for $10. And when the battery dies – buy a new one!

  • kachuks

    Can afford, yes. But pushing the limits of what I’m willing to pay for a wrist watch.

  • Steve Cohn

    The watches look great. For those that appreciate a fine sports watch these appear to compete with watches costing in the thousand$. I may buy one soon.

  • Christian Cintra

    So cool!!!!

  • Christian Cintra

    So cool!!!

  • Christian Proença Cintra

    So cool!!

  • Big Black Duck

    Ferrari makes some cheap a$$ garbage watches as well

  • europeon

    I am sorry, but those watches don’t make me think about cars in any way. I fail to see the connection.
    If this is an unmarked advertorial, you should be careful as I hear the US is starting to crack down on this kind of practice.

  • supermanuel


  • Mark

    Reminds me the 1970s car watches. I like it.

  • Fangio
  • guy katz

    carscoops, its good you are into cars and not watches. let’s keep it that way 🙂

Viper Blows Engine, Erupts In Flames And Hits Wall During Drag Race

After blowing the engine and dumping oil on the road, this Viper became impossible to control.

Need A Ferrari Enzo Engine? There’s One For Sale At Just $375,000

The price makes the V12 unit more expensive than an 812 Superfast, Porsche 911 GT2 RS and Rolls-Royce Cullinan.

The Grand Tour Has Been Renewed For Season 4, But Its Drastically Changing Formats

Instead of ten hour long episodes, future seasons of The Grand Tour will consist of a handful of big budget specials.

VW Golf R Gets Pumped Up To 470 HP, Takes On BMW M3 And Mercedes-AMG A45

We live in a time where 400+ hp is considered ‘normal’ for a hot hatch, both in stock or modified state.

Tiff Needell Takes A Spin In The All-New BMW 8-Series

Even the diesel-powered 840d is deemed pretty impressive.

Porsche 911 Targa Slips Into TopCar’s Stinger GTR Body Kit

The Russian tuner adds a number of exterior parts, mostly made of carbon, to make this Targa look more special.

Armored Truck Spills Cash On New Jersey Highway, Drivers Go Amok To Grab Money

The chaos resulted in at least two different accidents.

BMW And Porsche Demo Rapid Charger That Can Deliver 62 Miles Of Range In Less Than 3 Minutes

The days of long recharging times for electric vehicles is slowly coming to an end.

The New 2019 Hyundai Santa Fe Offers More SUV For Less Money

Does the new Hyundai Santa Fe’s clever pricing make it the smartest choice in the segment? Let’s find out.

2019 Jaguar XF 300 Sport Arrives In America With 296 HP

For 2019, the Jaguar XF gains an assortment of newly standard equipment including a 10-inch infotainment system and a suedecloth headliner.