Roue Watch Is The Sleek Automotive Timepiece You Can Actually Afford

Car lovers love cars above all else. But the same attributes that make us love cars leads many to appreciate timepieces as well – automotive-inspired watches especially.

Unfortunately for those of us who’ve yet to make millions, most of the automotive timepieces we come across are expensive… often very, very expensive. But there are some out there that won’t break the bank, like these latest from Roue Watch.

The new brand takes its name from the French word for “wheel,” and offers some of the sleekest car-inspired watches we’ve seen. But they don’t cost hundreds of thousands, or even thousands. They range, quite reasonably, from $160 to $230. That’s even less than what Autodromo (quite reasonably) charges for its slick wristwatches. And while that might not be pocket change for most people, it’s entirely reasonable for a cool watch you dig.

Now for that kind of money, you don’t expect a mechanical Swiss movement, with all sorts of complications, rare metals or gems (or branding from a high-end automaker, for that matter). Roue’s watches are built around Japanese quartz movements sourced from Miyota or Seiko, which make solid machinery that’ll reliably keep time as least as well as more expensive chronometers.

They’re encased in steel with either a brushed or black PVD finish, and measuring 41.5 millimeters across, they’re of a good size without going overboard. They also feature scratch-resistant sapphire crystal (usually featuring on more expensive watches), five atmospheres of water resistance, and interchangeable straps made of leather, nylon, or rubber.

They’re stylish, too: sleekly minimalist, not overdone, drawing inspiration from motorsport, classic timepieces, and German design. There’s twelve different versions to choose from, including one with a calendar function, another with a seconds sub-dial, and of course a chronograph. Whichever you choose, though, you won’t have to take out a loan – or sell your car – to buy it.

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  • Blade t

    Not for me….


  • fabri99

    Well of course it’s affordable, it’s hideous.

  • Craig

    You can buy a nice looking watch at Walmart for $10. And when the battery dies – buy a new one!

  • kachuks

    Can afford, yes. But pushing the limits of what I’m willing to pay for a wrist watch.

  • Steve Cohn

    The watches look great. For those that appreciate a fine sports watch these appear to compete with watches costing in the thousand$. I may buy one soon.

  • Christian Cintra

    So cool!!!!

  • Christian Cintra

    So cool!!!

  • Christian Proença Cintra

    So cool!!

  • Big Black Duck

    Ferrari makes some cheap a$$ garbage watches as well

  • europeon

    I am sorry, but those watches don’t make me think about cars in any way. I fail to see the connection.
    If this is an unmarked advertorial, you should be careful as I hear the US is starting to crack down on this kind of practice.

  • supermanuel


  • Mark

    Reminds me the 1970s car watches. I like it.

  • Fangio
  • guy katz

    carscoops, its good you are into cars and not watches. let’s keep it that way 🙂

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