Is $150,000 Too Much To Pay For A Ferrari (Book)?

These days if you want to get yourself behind the wheel of a new Ferrari, you’ll be looking at a good $200k. More if you want it now, maybe less if you’re willing to buy second-hand.

In that context, $150,000 doesn’t seem like an awful lot to pay. But as you can see, this isn’t a Ferrari automobile. It’s a Ferrari book.

Or rather a book about Ferrari, we should say. It’s the product of UK-based Kraken Opus, which publishes high-end tomes for those wealthy enough to afford them.

The publisher came out with The Official Ferrari Opus in 2011, with 852 twenty-square-inch pages to weigh a total of over 80 pounds. The book was offered in several versions, ranging from the Classic edition (for “only” $4,100) to the Diamante edition you see here.

The top edition featured a red leather binding with a diamond-encrusted Prancing Horse emblem on the over, placed in a carbon-fiber clamshell case, and hand-signed by the Scuderia’s drivers and the company’s chairman at the time: Fernando Alonso, Felipe Massa, and Luca di Montezemolo. It even came with a set of white gloves with which to handle the pages.

Where the penultimate, $37,500 Enzo edition yielded 400 copies, the Diamante edition was limited to just one per country. That’d make for fewer than 200 examples, but we doubt the publisher actually sold one in each country. It charged $275,000 for each, which makes this one – apparently sold new to a customer in Belgium – seem like a relative steal.

Consigned for RM Sotheby’s auction in New York next month, it’s valued between $125,000 and $175,000, and is offered without reserve. Of course, you could get yourself a used Ferrari road car for about that much – even less if you go older with more miles – but something tells us that whoever might be bidding on this tome already has a Ferrari or two in the garage, and is just looking for the right one to put on the (hopefully sturdy) coffee table.

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  • Six_Tymes

    i don’t think so, on the other hand there are books that have sold for much more.

  • Bash
  • TheBelltower


  • Jay

    If you could afford a new car from them them then no.

  • salamOOn

    “Is $150,000 Too Much To Pay For A Ferrari (Book)?”

    well, if you do not appreciate your money, then no, its not too much for a book.

  • Bo Hanan

    unbelievably stupid.

  • roy

    If anyone is willing to buy this book or anything like this for the said price, i would rather suggest to that nice lady/gentleman/apache to give me the money instead.

  • kachuks

    I wonder what kind of Porsche I can get for that kind of money?

  • Astonman

    I have a friend that was dealing with a money manager that had a collection of 40 Ferraris – this was over 10 years ago. The guy had his property excavated to have an underground garage to house his collection. I still remember taking a balloon ride over his property – quite impressive. This guy will buy this book. $150K represented probably a day’s work for him. It’s relative.


    Yes it is too much.

  • Navy P. Morroccan ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    It is amazing how Google can show the same images, illustrations, and words for free. It will save anyone in their right mind $150k.

    • MarketAndChurch

      Because it doesn’t make any sense to a car enthusiast, but it makes perfect sense to a person with too much money for their own good.


  • Blade t

    What a joke….

  • Nordschleife

    This is like first world 1% dilemmas. Sorry I am not in that crowd.

    • LeStori

      Might even be a third world problem. A lot of rich people are not living in 1st world countries. Greed knows no bounds.

      I am sure it would look good on a gold coffee table.
      The gold Ferrari siting in the drive.
      Mind the gold bathroom fittings…

  • Axiom Ethos

    I might just have to buy a second copy in case I rip one of the pages of the first.

  • LeStori

    It is worth whatever you can get. If there is a fool out there with too much money then go for it…

  • MarketAndChurch

    if garbage art can sell for millions, and garbage fashion for tens to hundreds of thousands, why can’t a book whose images you can see with greater fidelity on your high-end tv cost a lot of money too?

    Rich people are just weird like that. It’s cocaine for them to throw money away. Especially on what they think will be great topics of conversations with other rich friends or rich strangers.

  • surfshop

    Wait.. What? Wait…What? Wait…What? Wait…What?