After Real Madrid, Rival Barcelona Players Also Awardedc Fleet Of Audis

Real Madrid players won’t be the only footballers cruising around in new Audis for the next 12 months, as rivals FC Barcelona have received exactly the same perk thanks to the German automaker’s sponsorship deal with the team.

Just like the stars of Real Madrid, those from FC Barcelona were allowed to choose a car from Audi’s expansive fleet of vehicles. Unsurprisingly, no less than 11 of the 25 players have opted for the Audi Q7, a couple of which selected the Q7 e-Tron Quattro while Andres Iniesta went for the SQ7 TDI.

Three of the squad’s stars, Gerard Pique, Luis Suarez, and Lionel Messi will be driving around in Audi RS6 Avant Performance models throughout 2018. Joining the Audi Sport family at FC Barcelona are five RS3 Sportbacks, a R8 V10 Plus Coupe, and a R8 V10 Spyder.

In a scene strikingly similar to the handover event for Real Madrid, FC Barcelona players were also exposed to the carmaker’s motorsport prowess. While those from Real Madrid jumped into a Formula E simulator, their cross-country rivals went for passenger laps in the Audi R8 LMS and Audi RS3 LMS.


  • TheBelltower

    Audi needs to stop doing this. It doesn’t help their brand to give away cars to people who wouldn’t otherwise buy them on their own.

    • Bill Nguyen

      Yay, more loaded people getting free stuff! They don’t even drive them I don’t think, since they all have Rolls and Bentley’s and stuff like that already.

      • TheBelltower

        I’ve worked in marketing for years, and I’ve seen a lot of marketing people who work with celebrities because they see an opportunity to spend their company’s money rubbing elbows with famous people. Being a sycophant and giving an entire soccer team of players a fleet of cars is incredibly sloppy marketing. It looks desperate.

    • Christian Wimmer

      This is nothing new. They’ve been doing this for FC Bayern Munich for ages ever since they took over the sponsorship from Opel.

      Now pretty much all FC Bayern Munich players are contractually obliged to drive an Audi. I live in Munich and I have seen a handful of FC Bayern Munich placers in their R8s, RS6 Avants and S8s. Once I even saw Pep Guardiola in his S8 cruising down the Maximilianstraße.

      • TheBelltower

        Yep. And somewhere within Opel and Audi, are marketing dorks with access to celebrities who would never be able to travel in those circles otherwise. Just give them free stuff. Sycophants.

  • salamOOn

    yeah, those guys with stupid crazy salaries are so poor that they need a free loan cars….. really “great” marketing!

    why they do not try loan 4 basic A3 models or even more A1 models to people who need it more(disabled persons, single parents with kids, social/enviromental project groups, kids/elderly/homeless care…) instead of giving one fcking rs6 to messi…..

    • Bill Nguyen

      I agree man! I’m sure a environmental group would love a fleet of A3 E-trons.

    • Nordschleife

      Because it’s no showmanship, bragging rites or obvious credit for them to do something humane. I completely agree with you though.

  • botornot387

    For all the people whining about this, you are literally just whining about this because you aren’t getting one. This type of marketing isn’t endemic to Audi, as many other brands do the same, like for the Superbowl MVP or Mercedes stadium. The reality is that a good marketing effort requires multiple mediums to achieve more sales. Audi in fact is one of the best in the business as literally their marvel tie in produced a number of sales. This too is a boon for the audience Audi want to reach and be associated with. It’s not just about the cars, but a lifestyle that you preach. Sadly that’s what the world has been reduced to. Not saying it’s right, but it’s business.

    • salamOOn

      oh cmon stop with this envy prejudices.
      do you really think that this campaigns could bring them a new customers….?
      like oh, hey, i saw a messi with RS6…. i want one too…?
      this marketing strategies are useless waste of money without doing any good.
      thats why we are whining.

  • OdysseyTag

    Cringe as it may be, it’s no different from sponsors providing you with an abundance of their products (apparel brands are particularly known for this). Association alone especially through social channels, brings mass exposure. Working in advertising myself, I can attest that PR gimmicks like this brings in big bucks.

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