David Brown, Nothing Says ‘Handcrafted’ Better Than Misspelled ‘Made In Great Britian’

Ok, say you try to sell your exclusive, super-luxurious, handmade product to an elite group of customers. Everything has to be perfect in order to persuade someone to drop a considerable amount of money into your special product, but sometimes sh*t just happens.

A very keen-eyed reader of ours with the nickname Sirrotec was quick to point out that there’s a spelling mistake on the door sill of the new David Brown Speedback Silverstone Edition in our gallery. More specifically, the inscription on the metal plate reads “Handcrafted by David Brown Automotive in Great Britian”, instead of, you know, Great Britain.

It’s not necessarily DBA’s direct fault, perhaps the person operating the engraving machine hit the Enter key before checking again the text, who knows.

The cold truth is that a retro-inspired GT dressed with a handcrafted aluminum body, a 600hp supercharged V8 under the bonnet and a price tag of £620,000 ($860,000) before any taxes and other fees must be perfect in every way imaginable.

The DB Speedback was already criticized for being too expensive, as it’s based on the old aluminum platform of the Jaguar XKR, along with its V8 powertrain. It sounds less expensive when you consider though that David Brown Automotive basically does more or less the same thing with Singer, but the majority of people are less willing to spend north of half a million for a Jag.

Only ten Speedback Silverstone Editions will be ever made.

more photos...

Image Credits: Brad Anderson/CarScoops, NP, DBA

  • robotlogic

    I love the car design but both styles of wheels are UGLY!

    • Bo Hanan

      Love the , love the wheels. It’s a man’s car.

      • robotlogic

        Maybe a blind man!

        • Bo Hanan

          I think its masculine in an elegant way. The Aston Martin similarities are apparent.

          • robotlogic

            Yes, it looks just like the DB5.

          • Yeah DBA said their car is inspired by 60s GT such as DB5 and 250 GT. That’s why it looks similar.

    • tt tt

      i agree, the contemporary wheels just looks wrong on this car. and they have done the retro “bicycle” wheels slightly wrong, both the pattern and the central lock looks odd.

    • Idk the alloy one looks good, the wire wheels lookalike meanwhile.. just ughhh.

  • Leconte Dave

    The rear is ugly

  • Oliver Moore

    Hey that’s a nice looking car!

    *reads “Great Britian.” on sill plate*

    https://uploads.disquscdn.com/images/d066429e2dc968e5b80c16a1ecf04297ae4270aec4422d9bebe5d18732e024f3.png

  • LeStori

    People are Stupid . Some people are more stupid than others.

    The old exam rewarded the less stupid.The new one rewards the many. The socialism of stupidity.

  • wait a minute

    brightwork looks much better in matt, also wire wheels delete gives it more character IMO.

  • Oh well, someone need glasses in industrial estate where DBA build their cars.

  • Blanka Li

    Somehow this just makes me feel better.

  • datCubanguy

    Now this sample is goin to shoot up in price just because that mistake.unless the Queen herself pick up the phone and chew somebody’s ass.

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