The compact luxury SUV market has positively exploded since the Range Rover Evoque first arrived on the scene. But eight years later, it’s long since started showing its age. Fortunately Land Rover has an all-new model in the works, and it’s been teasing Londoners with these art installations across the city.
The wire-frame sculptures give us a hint at the shape of the next-generation Evoque, built to full scale by the same design team as the actual vehicle, and placed in some of the swankiest parts of the British capital.
In rolling out the innovative billboards, the automaker has confirmed that it will lift the veil off the finished product, in the same city, on November 22, and broadcast the event via YouTube and Facebook for those who can’t be there in person. Given the timing, we’d expect to see it at the LA Auto Show opening shortly thereafter.
The Evoque has been a runaway success for Land Rover and its Range Rover luxury line. To date, it’s sod over 750,000 of them around the world.
The new model is slated to be based on the same platform as the (relatively) more affordable and versatile Discovery Sport, which launched in 2014 as the replacement for the long-running LR4/Freelander. The Discovery Sport has since become the top-selling model not only for Land Rover, but for the umbrella it shares with Jaguar as well. Last year it sold over 126,000 of them worldwide, out of the 442,508 Land Rovers and 178,601 Jaguars for a combined group total of 621,109 vehicles.
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