Europe Will Apparently Miss Out On The New Ford Bronco And Baby Bronco

Ford of Europe is in the midst of a restructuring that will see the company eliminate of a number of MPVs and focus on crossovers.

While the automaker has promised to give Europeans a “niche portfolio of iconic models” imported from aboard, there will apparently be one notable absence – the highly-anticipated Bronco.

During today’s second quarter earnings presentation, the automaker revealed the upcoming Jeep Wrangler competitor will be offered in North America, Africa and The Middle East. If that wasn’t bad enough, the Baby Bronco – officially referred to as the “Small, rugged off-road utility” – doesn’t appear destined for Europe either. Instead, the presentation shows the crossover will only be offered in North and South America.

Interestingly, the slide doesn’t show either model will be offered with a hybrid powertrain. This is a tad surprising as the company had previously confirmed a Bronco Hybrid in 2018. At the time, Ford said they were embarking on an “all-in push on hybrid-electrics to bring new capability and features to customers on high-volume, profitable vehicles like F-150, Mustang, Explorer, Escape and Bronco.”

We’ve reached out to Ford for clarification, but it could be just a matter of timing. The slide is titled “Winning Portfolio – 2019 And 2020” and this could suggest the Bronco Hybrid won’t arrive until 2021 or later. If that’s the case, it could also open the door to Bronco / Baby Bronco availability in Europe at a later date.

Regardless, pictures of the Baby Bronco slipped out of Ford’s dealer meeting last year. They showed the crossover will be significantly more rugged than the Escape / Kuga as the model features slab-sided styling and meaty off-road tires. The crossover also has a relatively flat roof and a squared off grille with prominent ‘Ford’ badging.

Also Read: 2021 Ford Bronco Could Have A 2.3-Liter EcoBoost Four-Cylinder Engine

The standard Bronco will be launched in 2020 and will reportedly be powered by a 2.3-liter EcoBoost four-cylinder engine. It will likely have a retro-inspired design as well as removable doors and a roof.

Update: We heard back from Ford and the company said the “presentation stands as it is.”  As a result, it appears the Bronco and Baby Bronco won’t be headed for Europe – at least anytime soon. 



  • Zandit75

    Interesting to see that the Explorer, Aviator & Corsair are listed for Asia Pacific region.
    I wonder if that includes Australia.
    Ranger, Transit & Escape are already part of the Aussie portfolio, so nothing new there.
    Looks like we also miss out on the Bronco & Mini Bronco. Considering they are built on the Ranger & Focus platforms, there’s no reason why they couldn’t be built in RHD and made available for us Downunder.
    Puma would also be a good seller for us.

    • Matt

      I’d imagine the Bronco would compete too closely with the Everest, and the retro styling and ‘Bronco’ nameplate wouldn’t resonate well with Oceania and European customers.

      • Benjamin B.

        I’m assuming the Bronco and the Everest will offer too similar of capacity — maybe Ford will offer an Everest Raptor

    • OdysseyTag

      Those models are most likely destined for possible introduction in China rather than Australia which just happens to be apart of the same region. Ford seems to quite critical about where its placing vested interest from a global point of view. It’s for the same reason I can almost 100% guarantee the mini-Bronco is destined for Middle East solely as apposed to Africa which happens to be grouped with that region.

  • ME

    It would be nice if both the large and smaller Broncos were offered with Rivian powertrain. After all Ford only invested 500 million into that company

    • Matt

      I don’t think the Ranger platform can accommodate the Rivian powertrain. Also it would put the price up massively above the segment it’s aiming for. Plus Ford will be saving their EV truck for the electrified F150.

  • Mr. EP9

    It will still find its way over there all the same.

  • Paul

    Funny but I would think that something like this would be of no interest to the mainstream over there, but a few will get there anyway.

  • Ben

    Hey, they got the Jimny, they can’t have everything. Kick rocks! lol

    • donald seymour

      Right! Forgot about that.

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