Lamborghini Mexico Commissioned Four Special Huracans To Celebrate Its 10th Anniversary

Lamborghini opened its first showroom in Mexico 10 years ago. The celebrate the anniversary, its local distributor, Grand Chelem, commissioned four very special Huracans representing the key themes of Mexican culture.

Designed with the help of Ad Personam, Lamborghini’s exclusive customization program, the cars are designed to represent Vita (Life), Morte (Death), Sogno (Dream), and Tempo (Time).

The Edicion Vita is painted in Verde Ermes green, which is complemented by Oro Elios gold wheels. The green is meant to represent life and nature and the gold wheels and interior details represent the sun. An emblem of an eagle, like the one on Mexico’s flag, is also present, exalting the national values of the country, per Lamborghini.

On the other hand, the Edicion Morte’s themes are represented with a skull emblem. Painted Blu Astraeus (which Lamborghini calls blue, but I would be tempted to call purple) and complemented by Bronzo Serse bronze design accents, the colors are meant to evoke and celebrate the experiences that prepare us for the journey between life and death.

The Edicion Sogno (dream) incorporates light blue Blu Symi paint with Oro Elios gold highlights. These colors are meant to symbolize the mythic creatures seen in Mexican folk art. The interior, meanwhile, is finished predominantly in black with gold stitching. The car is topped off with a two-headed dragon badge that celebrates the at once fantastical and real nature of dreams that “give color and meaning to life.”

Finally, the Edicion Tempo (time) is finished in Nero Nemesis black contrasted with Bronzo Serse bronze underlines inside and out. A plaque with a snake on it symbolizes the reinvention of oneself with the shedding of skin that occurs over time. It represents the decade-long relationship between Lamborghini and Mexico.

“Mexico has become an influential force for a growing automotive community in Latin America and we’re proud to celebrate this partnership with Grand Chelem,” said Federico Foschini, Automobili Lamborghini Chief Marketing and Sales Officer. “The four special edition models designed with the brand’s Ad Personam program present the endless possibilities available to clients when configuring their own Lamborghini vehicle.”